Most homeowners begin budgeting for potential roof repair or replacement as the weather warms up. Fortunately, winter weather is one of the primary sources of roofing damage, and your potential customer’s property almost certainly sustained some extent of its damage during the coldest months.
Capturing exclusive roofing leads during spring also allows roofers to fill their schedule for the rest of spring, all the summer, and the beginning of fall. In addition, booking jobs in advance prevents downtime and encourages a consistent flow of revenue, which helps your company reach its business goals.
Roofing Webmasters helps contractors throughout the United States secure exclusive leads. As an internet marketing company that has assisted roofers for years, we understand the seasonal fluctuations of your industry. Lining up leads during the spring months is an ideal scenario for companies.
Our services, including SEO, content marketing, DataPins, and web design, place your company in the best position to succeed.
Here’s what you can do to get more spring roofing leads in 2024:
What Roofers Need to Know:
Roofing leads typically increase during spring because homeowners prefer to schedule repairs and replacements in warmer weather.
Roofing companies should structure their schedule to complete large roofing projects before the onset of winter.
Job Scheduling
Because repairs, installations, and replacements are difficult or impossible to complete during winter, maximizing the rest of the calendar year is critical from a business perspective. Lining up jobs for the months in which conditions allow for work efficiency is the best-case scenario.
Your company must account for the slow winter months and find ways to make up for that downtime from a budget standpoint. Another consideration is the projected length of a job. For example, completing a massive commercial roof repair before winter is imperative.
Scheduling impacts the following:
- Budget: Allows contractors to set a defined budget and map out financial projections
- Efficiency: Booking jobs in advance allows business operations to run more smoothly
- Performance: Leaving time for job completion before winter ensures peak performance
Weather Conditions
While early fall is probably the ideal roofing season, spring or summer jobs are much better than winter. Some jobs will take a long time, and contractors want to ensure their completion before cold weather. Failure to finish a job before late fall or early winter can spell doom for your project.
Conversely, spring and summer provide favorable weather conditions for repair, replacement, and maintenance. Sure, the rain will be a factor now and again, but it will usually only last a day or two.
Weather conditions impact roofing jobs in the following ways:
- Duration: Repairs and replacements are completed more quickly in fall, spring, and summer
- Equipment: Lack of freezing weather means equipment doesn’t have to be winterized
- Quality: Winter weather can impact the quality of installation and the longevity of materials
Partnering With a Marketing Company For Roofing Leads
Roofing Webmasters is the premier online marketing service for lead generation. The leads produced from our services are exclusive to your company and empower you to set a schedule for your peak business months.
Maximizing your market reach allows you to secure leads from every channel imaginable. The returns will be favorable whether from Google (SEO), website design, content marketing, or DataPins. By investing in a lead generation process, you can set the stage for a highly profitable spring roofing season.
