Roofing Webmasters provides conversion rate optimization services for roofing companies as part of our monthly digital marketing plans.
Converting website visitors is an essential stage in your lead generation process. Our team of skilled CRO experts inserts timely calls-to-action to pair with a state-of-the-art user experience for potential customers. As a result, we’ve helped over a thousand roofers increase their website conversion rates.
What is Conversion Rate Optimization?
Conversion Rate Optimization is a series of tactics to increase the number of website visitors who become paying customers.
Examples of CRO include inserting calls to action (CTAs), showcasing EEAT through social proof, and fostering a remarkable user experience for website visitors.
How Conversion Rates Impact Marketing Performance
As Google’s algorithm has advanced, SEO and CRO have become more closely related. Websites with higher conversion rates are more likely to generate search traffic. Google has moved towards EEAT, rewarding roofers with experience, expertise, authority, and trustworthiness.
Conversion rates can impact SEO through the following:
- Branded Search: Consumers search specifically for your roofing business name
- Customer Reviews: Customers leave reviews of your business on Google, Facebook, etc.
- Time on Site: Users spend more time on your site than on competitor sites
Google aims to provide the best search results for its users’ queries. Searches with transaction intent (e.g., roofing services near me) should result in the user scheduling a service call with a competent roofing company. Your ability to convert online consumers will influence your rankings.
How CTA’s Influence Conversion Rates
Websites that convert the highest rate of visitors have several things in common. One of the most obvious ones is a strong call to action. For those unfamiliar with the phrase, a call to action is a web element that urges the visitor to perform a specific action.
CTAs include clickable phone numbers, contact form submissions, newsletter sign-ups, and reminder opt-ins. Most websites list their contact information, but that is not enough to inspire the visitor to take action.
Many websites have some version of a CTA but fail to optimize it well enough to influence conversions. Visitors must feel a sense of urgency if you expect them to take action.
A compelling call to action is:
- Convenient: Easily visible and accessible
- Goal-Oriented: Achieves a goal for your business as well as the user
- Urgent: Inspires the visitor to take action now
Measuring Conversion Data
Google Analytics is the best platform to measure conversions. Consider that data is most valuable over an extended period of time, known as a large sample size.
For example, data measured over six months is far more valuable than data measured over six weeks. Small data sets are known as “small sample sizes” and can be misleading.
Data accumulation tools include:
- Customer Surveys: A quick customer survey provides valuable information
- Google Analytics: The most helpful measurement tool for conversion optimization
- Peek: Try user testing for free and see how real people experience your website
- Search Console: Another free Google tool that provides CRO insights
CRO Consultation for Roofing Companies
Converting website traffic is an essential stage in your lead generation process. Many agencies report on total traffic without revealing how much or how little of that traffic converts into real customers.
For example, blog posts that rank for national keywords may generate 100 monthly visitors with zero conversions. Your conversion rate for that blog post is zero, making it an ineffective part of your digital marketing campaign.
At Roofing Webmasters, we accumulate relevant data, analyze it, and translate it into decisive actions to improve your company’s conversion rates. Contact us for a free consultation on your website’s conversion rate optimization.
