My agency, Roofing Webmasters, offers hail storm pay-per-click campaign management to maximize your visibility to areas most affected by the storms and most likely to require your services.
Roofing hail damage repair advertisements can work well with PPC campaigns. When a hail storm hits a specific location, the demand for roofing contractors increases. This demand won’t last forever, so roofers must take advantage quickly.
Here’s how a hail damage ad looks within an area that was recently hit by hail storms:
Maximizing Hail Storm PPC Campaigns
In the roofing industry, business increases after hail storms. But how can roofers most effectively market their services during these windows of opportunity? The answer lies in hail storm PPC.
Timely ad placements in areas recently impacted by hail storms can multiply the ROI of a typical ad. My agency uses maximum efficiency so that your campaign yields the best possible ROI and refrains from unnecessary spending.
Since only certain roofing websites will have organic rankings, bidding on ad space is the only viable short-term option. Bidding your way to the top of Google can help you produce a substantial ROI in hail-ridden areas.
Hail storm PPC focuses on:
- Ad Copy: Publishing ads that reference the specific hail storm
- Calls to Action: Giving residents affected by the storm a clear contact source
- Geo-Targeting: Advertising only to zip codes affected by the hail storms
- Landing Page Optimization: Ad links to a well-optimized page for conversion
Commercial and residential roofs can sustain significant damage from hail. With this knowledge, a great way to generate new customers is to target areas recently affected by a hail storm.
Hail storm pay-per-click advertising effectively uses a supply and demand concept to take advantage of the marketplace. Families and businesses affected by hail storms need your services quickly, and your company needs more customers.
It’s a great match that can increase business while assisting people who need immediate roof repairs.
Hail Storm PPC Benefits for Roofers
One of the most important elements in paid advertising is target demographics. Narrowing down a roof repair demographic can be difficult without context. With hail storm pay-per-click advertising, you know exactly who you’re targeting, and the probability of lead generation is greatly increased.
Geotargeting allows for ads to be displayed only in specific locations. Pay-per-click advertising can directly target zip codes impacted by a recent hail storm.
Benefits of hail storm PPC include:
- Fast Results: Targeted ads can appear on search results immediately
- Cost-Efficiency: Decrease wasted advertising dollars by narrowing your audience
- Measurable Results: PPC data provides insights to help improve campaign performance
- Return On Investment: Spikes in demand create an excellent opportunity for ROI
Consult With a Hail Storm PPC Specialist
Hail storm PPC is a marketing technique roofing companies can use to jump-start their business. The fastest way to grow your roofing business is to target customers who need immediate repair. Since the demand is so high, customers are likelier to take a chance on a newer or relatively unknown company.
Contact my agency for a free consultation about paid advertising campaigns after hail storms. My 10+ years of experience with roofing companies gives me unique insights about maximizing advertising success for my clients.
