There are many options for roofing lead generation companies in the United States, so selecting the ideal one for your roofing business can be overwhelming.
I’m the founder and CEO of Roofing Webmasters, a digital marketing and lead generation agency for roofing companies.
As someone who has been working with roofers for 14+ years, I’ve heard the horror stories and the success stories about buying leads from a 3rd party provider.
In the following article, I will outline my perspective on the seven best roofing lead generation companies for 2025.
7 Best Roofing Lead Generation Services
1) Roofing Webmasters
As the owner of Roofing Webmasters, I’m partial to my own agency because I know how hard our great staff works at generating qualified roofing leads for our clients.
Having been in this industry for 14+ years, I’ve tracked every data point, revealing how organic SEO produces the lowest cost per lead and the highest lifetime customer value.
I invested millions into a software tool called DataPins to help my roofing clients generate more leads through long-tail keyword terms on Google Organic and Google Maps.
2) Service Direct
Service Direct is a lead generation company that works with local roofing businesses and other trades using a pay-per-lead (PPL) model.
Since 2006, this lead generation company has helped local roofers generate new roofing clients with local marketing techniques that target specific locations.
With Service Direct, roofers can monitor and track lead recordings and adjust their pricing (per lead) for various service areas, maximizing ROI.
3) CraftJack
CraftJack works with home services businesses, including roofing companies, to generate call-verified leads.
Their average cost ranges from $13-72 per lead and varies by specific roofing service and how efficiently you reply to your inquiries.
For example, roofing contractors who follow up with leads within 30 minutes are eligible for a discount, encouraging efficiency.
4) Roofer Elite
Roofer Elite uses web design, digital advertising, and SEO to generate leads for their clients.
Founded by Chad Ridderson and Raymond Fong, Roofer Elite is skilled in marketing nuances such as Google Business Profile and Yelp optimization.
Using a holistic marketing strategy, Roofer Elite generates the quality of leads roofers expect from a comprehensive digital presence.
5) RoofClaim
RoofClaim has helped roofers sell over 10,000 jobs across eleven states using their $99 exclusive lead model.
This company also introduces a lead platform where roofers can directly buy leads by signing up via their contractor network.
Roofing companies in this network will receive lead information through email, letting them quickly book the customer and streamline the process.
6) 99Calls
99Calls offers $49 organic roofing leads using digital marketing techniques like search engine optimization and customizable websites.
This company also provides Google PPC and LSA services for additional monthly roofing leads.
Using a PPL model, 99Calls does not require any long-term commitment from roofing companies who may want to avoid such an agreement.
7) 33 Mile Radius
33 Mile Radius is another lead generation company that connects local roofing companies with nearby prospects.
Each roofing lead is delivered as a live phone call so the contractor can talk with the prospect directly.
Roofers avoid monthly or setup fees and are charged a minimal flat rate for each legitimate lead.
Best Roofing Lead Generation Strategies
SEO for Roofers
Ranking on Google search results is an excellent way to generate leads for roofers. Top organic results receive a 28.5% CTR compared to only 1.91% for PPC ads.
SEO entails local, technical, and on-page optimizations, citations, link building, and content marketing.
For roofing contractors, ranking on the Local Map 3-Pack is vital to earning new customers. For example, when users search for roofing services near me, they see local results first.
Getting in the top 3 local rankings requires optimizing your GMB listing, getting more reviews, and strengthening your NAP citations.
In addition to Map 3-Pack rankings, traditional organic results remain a valuable source of user engagement.
Facebook Ads
Investing in a Facebook Advertising strategy can produce consistent, high-quality leads for roofing companies.
Instagram ads are part of Facebook’s Ad platform, so roofers can appear on both platforms when running promotions.
With billions of active users on each platform, the combined number provides a massive potential audience for your ads. You can utilize Meta’s Advantage+ AI targeting to maximize your reach.
Leads Ads from Facebook are especially useful for lead generation.
Users can submit a pre-populated form containing contact information pulled from their profile when they see your ad.
AI/LLMO
AI and large language model optimization is the next big thing in roofing lead generation. Roofers must appear within answers for ChatGPT and Google Gemini to maximize leads.
These AI-driven leads won’t always originate from a click either, as they may drive business through what is known as zero-click search.
The AI answer suggests your roofing business to the homeowner, who then calls your phone number (from your Google Business Profile) without visiting your website.
Appearing within these AI answers requires large language model optimization, which means getting your company mentioned in “best roofers” articles from credible websites.
Investing in a strong digital presence, such as traditional SEO, also helps optimize your company for LLMs and AI.
Content Marketing
Producing high-quality content and sharing it on various platforms helps businesses get more leads.
Aside from text-based content like blog posts, businesses can also produce visual content through video, images, and infographics.
Canva is an excellent resource for creating engaging infographics without needing design experience. In addition, most modern smartphones can shoot and edit high-quality videos with little expertise.
Utilizing analytics reporting on each platform helps determine which type of content is best for each forum.
PPC Advertising
PPC remains an effective lead generation strategy for business, albeit less effective than SEO. Still, appearing on top of Google SERPs is a luxury only PPC can provide.
PPC requires businesses to pay each time a user clicks on their advertisement. Some users don’t know the difference since ads emulate regular organic search results.
Though Google Ads is the most popular PPC platform for business, other platforms like Bing Ads, for example, are also worth considering.
In addition to Bing, PPC platforms like AdRoll demonstrate value to advertisers.
Types of Leads for Roofers
When contractors buy roofing leads, they might buy shared or exclusive leads. You should understand that there is a substantial difference in the value of each lead type.
A shared lead is not particularly valuable, while an exclusive lead holds immense value for your company. There are also varying types of leads based on industry niche.
For example, contractors that exclusively perform commercial roofing jobs will seek leads in the commercial industry.
Other roofers may focus on metal roofing, storm damage roofing, and other industry sub-categories.
Some of the most popular lead types include:
Exclusive Roofing Leads
Exclusive leads are prospects who contact your roofing company only.
Since they are more likely to convert, they generally cost more to acquire from 3rd parties. However, a solid online presence helps roofers produce exclusive leads for free.
In addition, exclusive prospects are more likely to become regular customers after their initial service.
Finally, the exclusive model contrasts the shared model since shared leads give their contact information to multiple roofing companies in the same area.
Shared Roofing Leads
Shared leads are the most common type when buying from a 3rd party lead seller. These leads are not particularly valuable because they are given to multiple roofing companies.
As a result, you are competing against others for the sale, which lowers the customer’s lifetime value, even if they convert.
When that customer requires additional roofing services, they are more likely to seek out the lead seller than your company. You must “win” the battle again to gain them as a repeat customer.
With that in mind, you are helping the lead seller build their brand instead of investing in your own company.
Commercial Roofing Leads
For value purposes, leads for commercial roofers are the most coveted.
For example, most businesses know that commercial roofing jobs pay the most and create the most future opportunities for more sales.
Securing exclusive commercial leads puts your company on the fast track to success. Commercial projects are the jackpot, whether TPO roofing or modified bitumen leads.
Metal Roofing Leads
If your business specializes in metal roofing, you will target those jobs. It can be challenging to find these customers depending on your service areas.
However, investing in a comprehensive digital presence can dominate your market when acquiring metal roofing leads.
Next Steps to Get Roofing Leads
My agency, Roofing Webmasters, has encountered every type of lead generation tactic as a top-rated agency in the roofing digital marketing industry.
Based on my experience working with professional roofing contractors, we can assure you that the most affordable leads for roofers come through organic clicks.
As a roofing company professional, your goal should be to cut out the middleman and stop relying on lead generation companies to provide your customers.
Still, several credible providers can help you refine your digital marketing strategy to maximize lead flow.
My perspective on the seven best roofing lead generation companies for 2025 can help you down the right path for your unique circumstances.
