Roofing companies that succeed with search engine optimization share qualities that make them good SEO clients. Although no two clients are the same, behaviors that lead to success are shared. When the relationship between the roofer and the marketing agency is mutually respectable, the best[Read the Full Article]
Category: Podcast
Don’t Get Your Roofing GMB / Google Map Banned
The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire[Read the Full Article]
Online Roofer Obscurity to Rockstar
At Roofing Webmasters, we get calls from prospective clients who question whether it’s possible to reach their competitors’ success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd[Read the Full Article]
Hail Damage Roofing Leads Gone Wild
Most roofing contractors covet high-quality leads for their business. For those who’ve been in the industry for a long time, they know that hail storms often spark an increase in estimate and inspection requests. But those calls typically go to only a few roofers within[Read the Full Article]
Why You Need Leads for Roofers
Things have changed quite a bit since Nolen started Roofing Webmasters 10 years ago. At that time, roofers would often call looking for “Roofing SEO” or “digital marketing for roofers.” After years of being screwed around by trash marketing, things changed. In 2021, most people inquire about leads[Read the Full Article]
How To Keep From Being Screwed By Roofer Marketing Companies
Getting screwed by roofing SEO companies is par for the course in 2020. The amount of disingenuous marketing “experts” has reached its peak. The sad part is that hard-working roofing contractors get hosed by whizkid marketers with bad intentions. Aside from the simple fact that[Read the Full Article]
Google Hates Trash Content for Roofers
When it comes to roofing SEO, things have changed a lot in the last 10 years. There was once a time when Google would reward content for the sake of it. Why? Because they had so few choices of what to crawl, index, and ultimately;[Read the Full Article]
COVID-19: The Death of Door Knocking
We explore the death (or at least the induced coma) of door knocking and what it means for your roofing business.
Showcasing Great Customer Service During Coronavirus
As we are in the midst of the COVID-19 pandemic, our thoughts tend to be scattered, and we are having to re-evaluate our priorities. As a roofing contractor, you have probably experienced this. While your business is important to you, it can be hard to[Read the Full Article]
How Many Leads Can I Expect to Get? (Podcast)
Every person measures success with different standards. That holds true in the case of the roofing industry. Some professionals may be content with ten sales every month, while another may land over 50 without even trying. Thus, when a prospective SEO client calls and asks,[Read the Full Article]