When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today’s[Read the Full Article]
Blog
The Truth About Digital Marketing for Roofers (Podcast)
As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant[Read the Full Article]
Roofing Leads to Cash Money Profits (Podcast Episode)
In the following podcast episode, Nolen discussesย roofing leadsย to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical[Read the Full Article]
Are You a Roofing Company or Contractor? (Podcast Episode)
Deciding whether to be a company or contractor will determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today’s Roofing[Read the Full Article]
Got My Mind on Roofer Marketing (Podcast Episode)
The roofing marketing industry is growing in 2022. Still, many roofing companies fail to implement marketing into their business model properly. Nolen Walker, the founder of Roofing Webmasters, learned the hard way that marketing can make or break a home service business. Nolen once owned a Home[Read the Full Article]
What I Like About Working With Roofers | Roofing SEO Podcast
At Roofing Webmasters, we love working with roofers. However, there’s a difference between a roofing contractor and someone who chooses to go into another trade. In today’s Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like[Read the Full Article]
(How & When) To Update My Roofing Website in 2024
As the founder and CEO of Roofing Webmasters, I’m often asked by roofing companies about how and when they should update their roofing company website. While providing a simple, one-size-fits-all answer would be nice, my 13 years of experience with website design and digital marketing[Read the Full Article]
How To Name Your Roofing Company (Ideas, Tips, and More)
If you are starting your own roofing company, you will need a good business name. Of course, you will consider factors like your ideals, values, region, and unique services, but you also have to think about marketing and SEO. In today’s Roofing SEO podcast, Nolen[Read the Full Article]
What Are Qualified Roofing Leads? (w/Marketing & Sales Tips)
Qualified roofing leads are prospects that are likely to convert into customers. Because these leads have a high conversion rate, they are exponentially more valuable than a standard roofing lead. When investing in roofing lead generation, it’s important to understand that each lead’s value can[Read the Full Article]
Why SEO Reports for Roofers are B.S. (Podcast Episode)
An initial SEO report (sometimes framed as an SEO audit) is B.S. 95% of the time for roofing companies. It’s not that the report itself is dishonest; it’s that the presentation of the data is manipulative. In today’s Roofing SEO podcast, Nolen and Jason give[Read the Full Article]