The best roofing blog topics come from your personal experience and expertise as a roofing professional.
For example, you may have unique insights into how your local climate impacts roof material degradation.
Perhaps you’ve tracked internal data on the lifespan of roofing systems in a particular zip code.
These organic topics based on first-hand experience form the foundation of ideal blog posts.
The goal is to inform your audience with unique and original information.
As a long-time SEO agency owner, I strongly advise against the mass production of blog posts on your roofing website. Google’s March 2024 core update warns against content created for search engines.
Here are 300 blog post ideas for roofing companies.
(Download The Full List of 300 Roofing Blog Topics)
Table of Contents
The 10 Best Roofing Blog Topics
After you download the complete list of 300 blog topics above, it’s time to publish your first post. Remember that you can alter the titles of these posts, add local context, and sprinkle in some of your personal insights.
Below are the top 10 roofing blog topics to get your website started on the right note:
1) I Tested 5 “Mircale” DIY Roof Sealants: Here’s What Happened
A recent study from Zyppy found that websites with articles that used “I” performed better after recent algorithm updates.
Roofers who speak in the first person provide first-hand value to readers.
An article outlining your testing of overhyped products is a great way to build goodwill with consumers.
2) Neighborhood Case Study: (Your Town’s) Most Popular Roof Systems
Location-specific blog posts attract the right types of backlinks for your website.
The key is creating local content that is unique and engaging.
A neighborhood case study will likely be the first blog post of its kind and will feature findings that only you and your staff can access.
3) My Lessons Learned from Decades of Ice Dam Removals
As we witness more Reddit threads appear in search results, it’s clear that users are looking for first-hand experiences.
What better way to demonstrate yours than with a retrospective of your 10+ years of ice dam removals?
Any blog post that contributes unique insights will outperform regurgitated articles.
4) The History of Roofing Styles in (Your State)
Realistically, a roofing blog topic has little chance of going viral.
However, your one chance is to write a historically accurate blog post based on research and experience.
The key is writing a post about your primary service area to attract links from local reporters.
5) Study: (Brand Name) Roof Coatings Extend Lifespan by 10 Years
Data-driven assets are another excellent option for blog posts. These articles also help attract links and reflect favorably on your company and website.
As a professional roofer, you likely can access data that non-professionals cannot.
Publishing this data (when appropriate) is one of the most effective ways to build your brand.
6) Confessions of a Storm Chaser: How it Almost Ruined My Roofing Career
Consider writing a blog post that reads almost like an autobiography.
While not all roofing contractors have the most exciting career trajectory, some, including former storm chasers, have some crazy stories.
Take Google’s advice by writing for users rather than search engines, and reap the rewards of building an authentic connection with your readers.
7) Ask a Roofer Anything: Answering My Most Common Questions
Reddit is famous for AMAs, which stands for Ask Me Anything.
People of influence typically host these threads (sometimes celebrities) that garner a lot of questions from other users.
As a blog post, you can apply this same concept to the roofing industry.
Answer your customer’s most common questions for publication.
8) Insurance Claim Success Rates in (Your City)
If you’ve heard the phrase “informational query,” it sounds more complicated than it is.
Publishing a post about the insurance claim success rates in your service area is a great way to attract clicks for those query types.
You likely have data about the success rates that you can share with your website visitors.
This is precisely the type of blog post that Google (and its users) want to see in 2024.
9) Analyzing Manufacturer Warranty Trends Over Time
Evaluating trends is another great angle to take for a roofing blog topic.
Like many other topics on this list, trend articles attract high-quality links.
Furthermore, they allow you to demonstrate expertise in your field, which helps establish your brand and local presence.
10) Tracking The Impact of Roof Materials on Indoor Sound Levels
While roofing may seem boring to the average Google user, its impact on their daily comfort is much more intriguing.
With this in mind, publishing a post about the impact of roofing on noise pollution is bound to get attention.
Remember to address the user and not write for search engines.
Talking directly to your readers helps establish a rapport that will bode well for your company’s long-term trajectory.
Blog posts that address a customer pain point relating to one of your primary services, like hail damage or roof repair, help build relevant topical authority for your high-conversion service pages.
Blog Topics Alternatives for Roofers
Websites collectively publish around 7.5 million blog posts daily. Yet, nearly 91% of all content gets zero traffic from Google. The reality is that most of your blog posts are worthless and don’t help your website rank on Google, nor do they bring in new customers to your roofing business.
One great alternative to blogging is DataPins. The DataPins tool allows roofers to snap photos of each job, write a short caption, and auto-publish the pin to their corresponding website page.
In addition, the pins are wrapped in schema markup and geo-coordinates to validate the job’s location. This combination of relevant data easily overpowers blog posts.
Why DataPins Outperforms Blog Posts
When users seek roofing services online, they don’t care to read a 1,200-word blog post written by the English major your marketing company hired to regurgitate someone else’s article.
Nobody cares, and they never will. What consumers actually want is E-E-A-T, expertise, authority, and trust. Blog posts don’t provide E-E-A-T, but pins do. More importantly, pins keep your pages fresh and updated with legitimate proof of your work rather than garbage blog posts.
DataPins creates pins that include natural long-tail keywords from your captions and the overall context of the job. For example, a recent Ahrefs study proves that nearly 50% of all Google clicks are hidden queries, meaning Google did not register the particular click with a corresponding query.
Most hidden terms come from long-tail keywords and those that don’t register a baseline search volume. Still, these queries are critical, as evidenced by their share of queries for all Google searches.
DataPins helps you rank for these hidden terms, which generate higher click-through rates, conversions, and more overall clicks compared to sites that only target measurable queries.
Feel free to utilize our download on blog topics for roofers to craft posts for your company website.
However, remember that the best roofing blog ideas come from DataPins, which auto-generates E-E-A-T content for your website, captures rankings for hidden terms, and drives new business to your roofing company.
