Most homeowners begin budgeting for potential roof repair or replacement as the weather warms up. Fortunately, winter weather is one of the primary sources of roofing damage, and your potential customer’s property almost certainly sustained some extent of its damage during the coldest months.

Capturing exclusive roofing leads during spring also allows roofers to fill their schedule for the rest of spring, all the summer, and the beginning of fall. In addition, booking jobs in advance prevents downtime and encourages a consistent flow of revenue, which helps your company reach its business goals.

Roofing Webmasters helps contractors throughout the United States secure exclusive leads. As an internet marketing company that has assisted roofers for years, we understand the seasonal fluctuations of your industry. Lining up leads during the spring months is an ideal scenario for companies.

Our services, including SEO, content marketing, DataPins, and web design, place your company in the best position to succeed.

Here’s what you can do to get more spring roofing leads in 2024:

What Roofers Need to Know:

Roofing leads typically increase during spring because homeowners prefer to schedule repairs and replacements in warmer weather.

Roofing companies should structure their schedule to complete large roofing projects before the onset of winter.

Job Scheduling

Because repairs, installations, and replacements are difficult or impossible to complete during winter, maximizing the rest of the calendar year is critical from a business perspective. Lining up jobs for the months in which conditions allow for work efficiency is the best-case scenario.

Your company must account for the slow winter months and find ways to make up for that downtime from a budget standpoint. Another consideration is the projected length of a job. For example, completing a massive commercial roof repair before winter is imperative.

Scheduling impacts the following:

Budget: Allows contractors to set a defined budget and map out financial projections
Efficiency: Booking jobs in advance allows business operations to run more smoothly
Performance: Leaving time for job completion before winter ensures peak performance

Weather Conditions

While early fall is probably the ideal roofing season, spring or summer jobs are much better than winter. Some jobs will take a long time, and contractors want to ensure their completion before cold weather. Failure to finish a job before late fall or early winter can spell doom for your project.

Conversely, spring and summer provide favorable weather conditions for repair, replacement, and maintenance. Sure, the rain will be a factor now and again, but it will usually only last a day or two.

Weather conditions impact roofing jobs in the following ways:

Duration: Repairs and replacements are completed more quickly in fall, spring, and summer
Equipment: Lack of freezing weather means equipment doesn’t have to be winterized
Quality: Winter weather can impact the quality of installation and the longevity of materials

Partnering With a Marketing Company For Roofing Leads

Roofing Webmasters is the premier online marketing service for lead generation. The leads produced from our services are exclusive to your company and empower you to set a schedule for your peak business months.

Maximizing your market reach allows you to secure leads from every channel imaginable. The returns will be favorable whether from Google (SEO), website design, content marketing, or DataPins. By investing in a lead generation process, you can set the stage for a highly profitable spring roofing season.

Some companies overlook the importance of choosing the right domain name for their website. Roofing domain names can make a monumental difference in how effectively your website is marketed to consumers in 2024.

Too many roofers choose their domain name on a whim, diminishing its importance. Don’t be one of these people. A domain name contributes to your brand recognition, SEO, and lead generation potential.

By taking the duty of choosing a suitable domain name lightly, you lower the ceiling on your roofing company’s long-term success.

Source: https://instantdomainsearch.com/

Table of Contents

1) Keep it Simple

The most popular websites have concise domain names. Think Google, Facebook, Yelp, Amazon, and others. As a result, when choosing a roofing company domain name, remember to keep it simple.

The average human memory span (for a number of words or numbers) is only 7. The fact is that people can’t remember long domain names or ones with a bunch of words in them.

For example, gutierrezprofessionalroofing.com is longer than abchomeroofservice.com, but the former presents fewer words to remember.

The ideal roofing company domain name will limit the number of words AND characters.

2) Maintain Brand Consistency

A domain name is part of your roofing company’s branding. People will trust a brand they recognize. So, domain names consistent with brands perform better online. In fact, consistent branding increases revenue by a healthy 33%.

When selecting your domain name, choose one that includes your company name. For example, if your company name is “Quality Roofing,” your domain name is qualityroofing.com.

Of course, this isn’t always possible because many domain names are already taken. Still, you can throw in specific keywords to differentiate yourself.

For example, you can add the city you operate to form a more unique URL of qualityroofinghouston.com.

3) Avoid Special Characters

Special characters within a domain name reflect poorly on your brand and reduce consumer trust.

Not only are these characters a nightmare to manually enter on mobile browsers but they are typically associated with spam websites like gambling and pharmaceuticals.

For roofers new to digital marketing, it can be an easy mistake to make.

For example, when qualityroofing.com is taken, the natural reaction is to choose quality-roofing.com as a substitute.

But now that you know about the negative connotation, you can avoid this costly mistake.

4) Consider Keywords

When your best-branded options for domain names are taken, you can add a keyword to differentiate.

For instance, if your company name is “Morris Roofing” and the domain name morrisroofing.com is taken, try adding a keyword that aligns with your business, like “tile,” “specialty,” or “commercial.”

For example, morrisspecialtyroofing.com or morriscommercialroofing.com.

A keyword adds to the length of your domain name but may also provide a slight boost in SEO. You have to be careful about it, though. A keyword is only useful when combined with your brand like “Morris.”

Also, only select keywords indicative of your primary services as you will attract these types of customers more quickly.

5) Check your Domain Name

Receiving a cease and desist order is much more frustrating than discovering that your first-choice domain name is unavailable.

That’s why you should cross-reference your intended domain name with the United States Patent and Trademark Office before making a final decision.

It’s a good idea to check your roofing company domain name against other databases and be on the safe side.

Consult with online databases to ensure your domain name is not already a legal entity of a competitor.

Author Archives: Roofing SEO Webmasters

Spring is The Season For Roofing Leads