Author Archives: Roofing SEO Webmasters

8 Top Roofing Marketing Agencies/Companies in 2024

Finding your ideal roofing marketing agency can take time and effort, from researching the company’s background to reading reviews from other customers.

Most roofing professionals understand the importance of marketing in a successful business plan, but the number of different marketing components can make choosing an agency feel overwhelming.

Trust and rapport will ultimately dictate which agency best suits your roofing marketing needs, but there are specific things you can look for when narrowing down your options.

Below, I outline 8 top roofing marketing agencies to help streamline your decision.

1) Roofing Webmasters

As the owner of Roofing Webmasters, I fully acknowledge that listing my own company as #1 on this list is based partially on bias.

However, I also have the most insights into what our agency provides and the quality of the team performing the work.

For example, we developed an in-house propriety marketing app, DataPins, which consolidates digital marketing signals on roofing websites for greater visibility.

Furthermore, we have some of the top web designers in the United States and a forward-thinking marketing strategy team that pushes the envelope on roofing promotion.

Founded: 2013

Owner: Nolen Walker

Key Clients: MPact Roofing, Simple Roofing & Exteriors, Jagris Roofing

Estimated Pricing: $2,500 per month

2) Service Direct

Service Direct focuses on lead generation marketing for service area businesses, like roofers.

They were founded in 2006 as an agency to help roofing companies capture more customers through pay-per-lead.

Service Direct deployed hyper-local marketing techniques to capture prospective roofing customers within a particular service area.

Roofers can access their lead recordings and alter their price per lead depending on the competition within a service area and potential ROI.

Founded: 2006

Owner: Brian Abernethy

Key Clients: Home Solutionz, USI Champion Insulation

Estimated Pricing: Pay Per Lead (price based on location)

3) Best Roofer Marketing

Bruce Leffer of Best Hustler Academy founded this agency, which is intriguing to roofing companies.

Bruce’s experience at Scorpion and web.com gives him a background of marketing expertise that can help local contractors.

Services include SEO, PPC, websites, and more, providing roofers with a marketing foundation to thrive.

The agency outlines its billion-dollar impact to help contractors reach at least 10 million in sales.

Founded: 2021

Owner: Bruce Leffer

Key Clients: Unknown

Estimated Pricing: Unknown

4) Roofer Marketers

Founded in 2018 by Jim Ahlin and Brian Neibler, Roofer Marketers provides the services its name would imply.

With 15 years of digital marketing experience, Jim and Brian demonstrate the baseline expertise needed to perform marketing services.

Their system focuses on multiple lead channels, including SEO, Google Maps, PPC, Facebook Ads, and offline referrals.

This agency stresses the importance of customer care for each roofing client.

Founded: 2021

Owners: Jim Ahlin, Brian Neibler

Key Clients: Prominent Construction, MHI Roofing, Rojas Roofing

Estimated Pricing: Unknown

5) Hook Agency

Established by Tim Brown in 2012 (as Tim B Design), Hook Agency has grown to focus on contractors, especially roofing companies.

Tim’s background in website design gives him a unique perspective on the nuance of roofing website presentation.

Hook Agency’s services include SEO, website design, and paid ad management.

The company is also active on social media and attends various roofing-related events.

Founded: 2012

Owner: Tim Brown

Key Clients: Monarch Roofing, Northface Construction, Montana Roofing Solutions

Estimated Pricing: $4,800 – $8,550 per month

6) Roofer Elite

Chad Riddersen and Raymond Fong of Deviate Labs launched Roofer Elite in 2018.

Their work at Deviate Labs earned them recognition in high-profile publications like Forbes and CBS.

Roofer Elite’s services include custom websites, lead generation, SEO, and remarketing.

The company’s project specialist, Brandon Metten, also has 5+ years of experience in home service marketing.

Founded: 2018

Owners: Chad Riddersen, Raymond Fong

Key Clients: Good’s Roofing, ABC Roofing Co., J Harrington Construction

Estimated Pricing: Unknown

7) Roofing Marketing Pros

Mauricio Cardenal founded Roofing Marketing Pros in 2017, and it has since grown into a well-known marketing company.

The Roofing Marketing Pros team consists of more than 30 people with expertise.

The agency’s services include SEO, web design, and various paid advertising models.

The company’s marketing package features include a sales pipeline to segment prospects effectively.

Founded: 2017

Owners: Mauricio Cardena

Key Clients: Rinaldi Roofing, Acker Roofing, Goliath Roofing

Estimated Pricing: Unknown

8) Profit Roofing Systems

Matt Jacob started Profit Roofing Systems in 2015, serving as a full-service roofing marketing agency.

Their 4 phase marketing process, known as MADMAT, has earned positive reviews in the industry.

The agency’s services include SEO, Facebook Ads, Google Ads and more.

In addition, the company promotes area exclusivity to help roofing clients dominate their entire service area.

Founded: 2015

Owners: Matt Jacob

Key Clients: South Shore Roofing, ARB Construction, Tycon Roofing

Estimated Pricing: Unknown

Common Roofing Marketing Agency Services

As you can see with the companies listed above, roofing marketing agencies tend to overlap in the services they provide to their clients.

Finding an agency that can provide excellent services in each area you require is one key to making the right choice.

For example, roofing companies with visually appealing websites may generate few leads because their sites lack search engine optimization.

Take a look at some of the typical services provided by marketing agencies:

Search Engine Optimization

Almost all modern marketing agencies for roofers provide search engine optimization or SEO.

In today’s marketing landscape, ranking on Google for roofing keywords is essential to lead generation.

Although different agencies focus on various components of SEO, the most crucial factor is acquiring qualified website visitors from organic search.

Website Design

A roofing website is essential for converting visitors and favorably portraying your company.

While other marketing techniques can generate visits to your website, the design and user experience of that site will ultimately determine how many people convert.

With this in mind, designers with experience creating websites for local roofing companies are best equipped to assist your campaign.

Paid Advertising

Paid advertising can span multiple platforms and models, from Google Ads (PPC) to Facebook Ads.

Many agencies also charge a Google Ads Management fee, an additional expense to your ad spend.

The best agency models incorporate paid ads to facilitate a broader marketing strategy focused on long-term branding and customer acquisition.

Lead Generation

Lead generation as a service can be tricky to evaluate since roofing leads result from specific marketing tasks like SEO and paid advertising.

However, some agencies offer a pay-per-lead model, in which you only pay once a prospective customer submits their contact information or calls with a roofing service inquiry.

As a general philosophy, I recommend choosing an agency that can help you develop your own lead generation assets (like your website and web presence) under your roofing company’s brand name.

Reputation Management

Consumers are savvier than ever, partly because of their access to online reviews.

With this in mind, reputation management is part of any modern marketing strategy for roofers.

Ensure your agency has a process to help you generate consistent reviews on trusted platforms like Google and Yelp.

Content Writing

The emergence of AI tools like ChatGPT has seemingly decreased the value of human writers, but only to the untrained eye.

ChatGPT and similar tools have increased the value of human expertise within content.

Knowing this, focus on roofing marketing companies with a proven track record of quality content.

Traditional Marketing

Some agencies may offer traditional marketing services like direct mail, billboards, and print advertising.

Whether you choose to venture into this older form of promotion depends on your size and budget.

Newer roofing businesses should likely focus on establishing a digital presence before venturing into more traditional marketing strategies.

Factors in Choosing a Roofing Marketing Agency

Most roofing marketing agencies offer similar services, meaning other factors will likely determine your chosen company.

Based on my experience, three primary factors are most important in choosing a marketing agency.

Check them out below:

Pricing

Depending on your roofing company’s development stage, excessive monthly marketing prices may eliminate some agencies from your list.

In other cases, agencies that charge a meager monthly fee may lack the resources required to fulfill a full-scale marketing campaign.

You know your company’s budget better than anyone, making you the most qualified to evaluate the pricing of different agencies.

Reputation

Finding reviews from an agency’s current customers is more accessible now than ever.

Some of the best platforms to check for reviews are Google (Google Business Profile), Yelp, Facebook, and Better Business Bureau.

A marketing agency with fewer than ten reviews may lack the experience to meet your campaign’s standard.

Communication

I must stress the importance of speaking with the agency’s owner before investing in their services.

If you can’t speak directly to the owner, you might want to question whether that agency is worth investing in.

If you reach the owner, discuss your marketing needs while gauging the rapport of the conversation, which will become pivotal in your final decision.

Moving Forward With Your Roofing Marketing Company

Selecting your ideal roofing marketing agency is an inexact science that will come down to your comfort level with the company.

However, there are several key indicators you can look for when narrowing down your list and identifying the most suitable options.

Aside from service offers like SEO, PPC, web design, content writing, and exclusive lead generation, pricing, reputation, and communication will also play pivotal roles in your final decision.

Because of the gravity of this decision and its impact on the future of your roofing business, I invite you to call my personal cell phone at (800) 353-5758 to discuss why my roofing marketing agency might be the best fit for your campaign.

The (#1) Roofing Website Builder for Local Roofers in 2024

At Roofing Webmasters, publishing high-quality roofing websites is what we do. Still, contractors want to know about website builders, what they are, and how they can help increase their online presence.

As a result, The Webmasters produced a website builder called DataPins for our clients. But before we delve into what DataPins can do for local roofing websites, you should first understand website builders in general.

What is a Roofing Website Builder?

A roofing website builder is a program or platform that enables you to manually create a professional-looking website without coding experience.

Many site builders have grown in popularity as business owners take on digital marketing tasks on their own rather than paying for professional roofing website design.

Best Website Builder for a Roofing Company

Roofing Webmasters with DataPins is the top website builder for roofing companies in 2024.

DataPins allows roofing contractors to auto-publish completed jobs onto relevant city and service pages. Performing your regular work results in thousands of optimized web pages for local roofers.

Other Website Builders for Roofing Businesses

Although Roofing Webmasters is the clear-cut #1 website builder for roofing businesses globally, other options exist for contractors looking to perform DIY website design.

You can see a complete list below:

WordPress

WordPress powers nearly half of all active websites, making it the most popular website design platform. However, WordPress.org differs from WordPress.com in that it serves as a DIY website builder.

WordPress.com is self-hosted, while WordPress.org is a content management system with open-source design capabilities. Using the CMS typically requires professional design assistance or at least a WordPress theme.

The WordPress CMS also plugs in with compatible 3rd-party website builders like Elementor. Plugins alone make WordPress CMS one of the best platforms to build a roofing company website.

Conversely, WordPress.com does not require a separate hosting account, and the interface is a simple drag-and-drop. Despite its ease of use, WordPress.com has more limitations than its CMS counterpart.

Consider that many top global websites, including Microsoft and WhiteHouse.gov, use WordPress CMS. Local contractors can’t go wrong with choosing WordPress to publish their business websites.

Wix

You have probably seen commercials for Wix, a well-known website builder that relies on cloud hosting. Wix is one of the most simple builders available to roofing contractors. Nearly 2% of all websites use Wix.

A primary Wix benefit is its complete hosting, which precludes roofers from purchasing a different hosting plan. In addition, Wix provides several hundred template options for businesses to select for their new website.

Like WordPress plugins, Wix provides app options, both free and paid, that help enhance your site template. Some come from 3rd party developers, while others come directly from Wix developers.

Wix provides a cost-free plan for frugal contractors that limits both storage and bandwidth. Still, the free program gives companies a risk-free look at what the platform can do for an online presence.

In addition, free users can easily upgrade their plans to unlock more advanced features.

One significant downside of Wix is that you can decide to leave the platform for WordPress or another website builder. Moving a Wix website is a massive pain.

Most webmasters end up redesigning their entire website rather than going through the trouble.

Squarespace

Like Wix, Squarespace is a user-friendly website builder that allows roofers to craft a professional-looking design in minutes.

Though it lacks WordPress’s advanced customization tools, Squarespace is easy to use. About 1.8% of all websites use Squarespace.

Squarespace comes with world-renowned hosting that allows roofing companies to focus on publishing content and increasing conversion rates.

In addition, the platform offers a wide variety of template designs, including the option to use multiple templates at once.

Squarespace simplifies content editing by providing editable templates. Users can point their mouse anywhere on the template and begin typing their content, as well as drag elements anywhere on the page.

One major downside to Squarespace is its lack of integrations.

Unlike WordPress, which offers the ability to connect with a whole host of third-party enhancements, Squarespace relies heavily on its own framework.

The good news is that roofing companies can claim a Squarespace website for as little as $12 per month, with the option to upgrade plans for more advanced features.

Weebly

Weebly is a highly-regarded website builder for roof contractors and offers many designs, templates, and functionalities.

As a result, the everyday internet user can easily design a professional-looking roofing website with zero coding experience.

Like Wix and Squarespace, Weebly is fully hosted, meaning roofers won’t need to invest in a hosting account from a 3rd-party provider.

In addition, it comes with an excellent selection of templates so contractors without coding experience can shape the visual components of their website.

For example, Weebly features built-in contact forms, sliders, and photo galleries, allowing roofing contractors to manually alter the site’s appearance. Beginners will find Weebly especially easy to use.

Weebly offers a basic free plan, which users can upgrade at any time.

However, keep in mind that free plans automatically show ads for Square on your website, which can deter some roofing companies from going cost-free.

Duda

Duda stands out from most other website builders because it is fully white-label. Its features also focus on SEO-friendly strategies to empower DIY website designers to produce a high-ranking roofing company website.

Duda comes with AWS hosting with paid plans ranging from $14 to $44, depending on how many websites you need.

For example, as a roofing company, you probably only need one site, in which case you can pay $14 per month.

Duda provides many high-quality features, including custom widgets that you can drag and drop throughout your website.

Like Weebly, Duda offers custom contact forms and click-to-call buttons to increase conversions.

Editing content on Duda is more complex than on WordPress, though it’s still relatively simple. However, you will need to add a separate block for images, making pasting content from another file a bit of a pain.

Still, Duda is a great option for local roofers looking to publish a website online.

In addition, DIY website designers will find the drag-and-drop functionality helpful and easily insert contact options to increase leads and customers.

Website Builder FAQ

As a local contractor, you probably have many questions about website builders and their proper use.

The good news is that Roofing Webmasters has decades-worth of experience producing roofing websites that rank.

Below are some of the most frequently asked website builder questions.

Do Website Builders Limit SEO?

Some website builders limit SEO potential while others enhance it. For example, Roofing Webmasters with DataPins or WordPress virtually guarantees a strong SEO presence.

However, Weebly and Wix both present SEO limitations.

Do Professional Web Designers Use Website Builders?

Most professional designers use WordPress CMS as the framework of their websites. Still, professional coding skills and knowledge are required to produce custom WordPress websites, templates, and themes for roofers.

Are Website Builder Templates Penalized for SEO?

Google publically states that templates and themes are not subject to penalties like duplicate content.

Therefore, people who suggest that website builders are duplicate content are misinformed or intentionally trying to disparage the use of website builders.

Are Website Builders Cheaper Than Professional Services?

Website builders cost less than professional web design services in almost every case. However, some amateur designers will create websites for free.

Still, your ultimate investment should depend on your business’s current position and available marketing resources.

Do I Need a Domain Name for My Website Builder?

Many website builders provide free subdomains, but every roofing company should purchase an exclusive domain name.

Subdomains, like roofcompany.weebly.com, severely limit search engine optimization. Therefore, owning your own domain name is critical to your online marketing.

How To Write a Good Review for a Roofing Company

A good roofing company review includes details about the services provided and the behavior of the contractors.

When writing your feedback as a customer, highlight which factors influenced your rating, whether favorable or unflattering.

Also, feel free to offer the company suggestions for improvements.

Key Takeaway

When writing a review for a roofing company, be sure to mention the specific service provided and highlight factors that determined your rating.

Blog Cover for How To Write a Good Roofing Company Review

Tips for Writing Roofing Contractor Reviews

Writing a roofing company review is not rocket science. However, you should follow a few tips when crafting your feedback online.

The most important thing is to keep your comments civil and avoid resorting to personal attacks, threats, or disparaging remarks. See the tips here:

Provide Detail and Context

Writing one or two-word reviews does not violate most platforms’ guidelines; however, it does little to help prospective customers understand your experience.

Instead, consider including specific details about your experience, including the context of the roofing services provided.

Details help other consumers determine whether or not the company is right for them.

Screenshot of Favorable Roofing Company Review

Avoid Revealing Private Information

As a public reviewer, you want to remain largely anonymous and extend that courtesy to the contractors who performed the services.

But, of course, you are addressing a specific company, so that information is fair game.

However, refrain from revealing your personal addresses or those of your contractor.

Also, don’t include your neighborhood; others may feel uncomfortable with that information becoming visible on Google or elsewhere.

Ensure You Have The Correct Roofing Company

Roofing companies often have similar names, and you might confuse one roofer with another online.

Before providing positive or negative feedback, ensure you are addressing the correct business.

Many contractors will send a direct link to your phone or computer, making it easy to leave a review on the right business profile.

The worst-case scenario for a contractor is performing an excellent service and seeing a rival get the benefit.

Proofread Your Feedback

Don’t press send until you proofread your review, as a typo can reflect poorly on your feedback.

Also, keep in mind that many review platforms allow you to edit reviews after submission, so you can go back and correct mistakes later.

Still, it’s always best to get things right the first time. If you leave a critical review, you might find yourself typing fast and angrily.

So, be sure to take a deep breath and re-read your feedback before submitting it publicly.

Mention Specific Keywords

Include keywords in your online review if you really want to help a roofing company expand its online presence.

For example, Google Business Profile pulls keywords from customer reviews when ranking local roofers within the Google Maps 3-Pack.

So, if you feel the contractor performed excellent services, you can help them significantly by mentioning specific services like tile roof repair or metal roof installation.

Best Platform to Write Roofing Contractor Testimonials

As a customer, you might wonder which review platform benefits roofing companies the most.

Google reviews are the most valuable for search engine optimization and help increase conversions from Google Maps.

Still, a diverse review portfolio helps legitimize a business overall.

Google

As we mentioned, Google is the most valuable review platform for contractors.

Users see how many reviews a company has when searching for their brand name on the search engine.

In addition, Google reviews help boost Local Map-Pack rankings for roofing businesses.

Facebook

Because of its popularity, Facebook Recommendations hold significant influence over consumers.

As a result, you can benefit a roofing company by leaving a positive Facebook recommendation.

Aside from Google Business Profile, Facebook is usually one of the first search results people see when searching for a roofing company’s brand name.

Yelp

Yelp still holds considerable weight in the eyes of consumers and helps shape a roofing company’s reputation.

Like Google and Facebook, Yelp business profiles often appear on the first search results page for a specific company name.

As a result, leaving a positive Yelp review will almost always benefit the business.

Final Thoughts

Leaving a review for your local roofing company is a nice gesture when they provide great services for your home or commercial building.

Reviews help them enhance their reputation and grow their brand online.

With that said, some customers are intimidated by the review process and don’t understand what makes “a good review.”

Feel free to save this resource for reference next time you leave a review.

17 Great Ways To Get Commercial Roofing Leads in 2024

Commercial roofing leads are extremely valuable because they produce the highest ticket jobs in the industry.

Most commercial roofing keywords are also easier to rank than residential ones because fewer companies target them through SEO and content marketing.

So, while the traditional roofing lead generation methods typically apply to residential jobs, executing a custom strategy to generate commercial roofing leads can quickly yield results for your company.

Targeting a commercial audience for leads requires a different mindset and strategy.

You must identify which sub-services within the commercial roofing category, like TPO, EPDM, and coatings, are worth targeting online.

With this in mind, Roofing Webmasters has crafted a helpful list of 17 practical commercial lead-generation strategies for 2024.

Idea #1: Create a Commercial Roofing Lead Generation Process

Buying leads from other companies can only take you so far as a business. You cut out the third party when you craft your own lead generation strategy.

The best way to get commercial roofing leads in 2024 is to create a branded online presence with a custom website and organic SEO.

You have a major advantage over startups if you already own a domain name and a Google Business Profile.

You can hire a website design and SEO agency to optimize your website and start ranking for various commercial roofing keywords.

Adding new content to your website allows it to rank for more commercial roofing terms on Google.

Furthermore, website content also helps your Google Business Profile rank in the Local Map 3-Pack for those same terms.

Your listing may even showcase that you offer a specific commercial service with what is known as local justifications.

If you don’t currently have a domain name or GBP, you should grab them ASAP.

A domain name can cost as little as $9.99 annually, while a Google Business Profile is free to claim and optimize.

Keyword research tools allow you to measure various commercial roofing keywords’ search volume and difficulty.

Commercial Roof Repair Dallas Keyword Research Screenshot from Moz

Idea #2: Perform Competitive Analysis

One of the fastest ways to identify roofing lead generation opportunities is to compare your strategy to that of your industry competitors.

Marketing research unlocks your target competitor’s strategy. Staying up-to-date on modern concepts allows your business to tackle new ideas confidently.

Now, this inspiration can come from competitors both on a local level and at a national level.

First, focus on keyword research (e.g., “commercial roofing repair in San Jose, CA“) in your local area.

While there’s a lingering temptation to target national-level keywords immediately, local businesses are typically your most important competitors.

Second, a competitive analysis gives you the threshold you’ll need to beat to rank in Google search.

Google will tell you which websites they value by rankings.

Search Google for relevant terms like commercial roofing services and commercial roof repair to find websites producing results.

Top-ranking roofing websites share common traits you can reverse engineer for your strategy.

High Ranking Experts Outside Your Service Area Can Still Offer Valuable Insights

Idea #3: Study Top Local Opponents

Do you ever wonder how those lucky few in the local pack managed to secure their spots? Google’s local algorithm is based on proximity, relevance, and prominence.

So, even before starting a more in-depth inspection, we know these top performers have thoroughly completed their Google Business Profile.

As we’ve mentioned in our podcasts, you don’t have to be perfect to compete in roofing SEO. You only need to be better than everyone else in your service area.

Start by crafting a simple baseline strategy that most of your competitors follow:

Do they use DataPins?
What keywords are they using?
How old is their business?
Do they offer insightful pages for each service they provide?
Is their website design straightforward and easy to navigate?

Idea #4: Study Dominant Commercial Roofers Throughout the U.S.

Don’t limit your research to roofers in your immediate service area.

Go ahead and expand your competitive research to other high-ranking businesses in your state (or even beyond).

See if you spot new keyword combinations and helpful design features that your local rivals haven’t adopted yet.

These could be some powerful tools for earning commercial roofing leads.

You can even analyze major industry publications for ideas.

Magazines are especially adept at crafting “listicle” articles, which rank for dozens of relevant keywords.

These resources provide valuable insights and guides for potential commercial clients and bring invaluable traffic to your website.

While there are many paths towards ranking #1 in Google, a listicle could earn you a featured article slot.

That’s one of the most prestigious awards and positions Google awards in SERPs.

Idea #5: Beat Your Competitors’ Baseline

Examine website design, advertising platforms, and content marketing quality.

Are they focusing on Google Ads or spreading their budget through multiple channels?

It’s easy to tell how much effort a company puts into a website, but it might take some keyword searches to find where they advertise.

There are a handful of tools most businesses can use to get ahead:

Diversified Keyword Strategies
Schema-Rich Website Design
Consistent, Diverse Reviews Collection
Ongoing Content Production

Remember, you’re going up against experienced companies. They probably already have a handful of very positive reviews and a decent website backing them up.

You have to top these businesses, not just imitate them.

You must be willing to go the extra mile while providing the excellent services that all long-term successes do.

Idea #6: Low-Cost Social

If a channel provides commercial roofing leads at a low cost, why not give it a try? That’s the logic that’s driven thousands of companies toward social media.

While homeowning consumers are particularly keen to explore social media for their essential roofing services, commercial organizations aren’t far behind.

Your roofing company’s social media profile offers an open invitation to anyone curious about your brand.

Are your social accounts encouraging new commercial roofing leads or preventing them?

Key Facets of an Optimized Facebook Business Profile:

Up-to-date Contact Information
Tactfully Answered Client Reviews / Recommendations
Clear Calls to Action
Relevant Pictures
Links to the Main Company Homepage
Posts with Pictures of Your Recent Work
A Well-Written About Page

Facebook business pages are free, so it’s a low-risk investment for commercial roofers.

At the very least, Facebook pages help build your brand and accumulate positive feedback about your business.

Facebook business pages contribute to E-E-A-T, increasing brand awareness and conversion rates.

Screenshot of Facebook Business Page for Commercial Roofing Company

Is Your Facebook Business Page Ready to Take on Commercial Roofing Leads?

Idea #7: Use DataPins

Every commercial roofing job should expand your marketing reach with social proof and geo-coordinates.

The DataPins Local SEO tool allows you to leverage your real commercial jobs as on-page SEO content. In addition, DataPins serves as a reputation management platform that allows you to accumulate reviews consistently.

DataPins is easy to use. Contractors can snap a photo of their job, write a caption, and tag the geo coordinates.

From there, your pin is distributed to the tagged pages (e.g., the commercial roof repair page or the Alpharetta, GA city page). Now, website visitors can view your recent jobs in various service areas.

The DataPins tool helps with SEO and conversions, which are critical to generating commercial roof leads in 2024.

The SEO signals help your website and Google Business Profile rank higher for various keyphrases, while the social proof and reputation management increase the conversion rate.

Idea #8: Get Hyper-Visual With Instagram

As Facebook’s more visually oriented sister platform, Instagram offers unbelievable opportunities for earning commercial roofing leads. It’s the perfect place to show off your team’s craftsmanship skills and handiwork.

Posts use images or videos, with captions offering room for relevant keywords.

According to Statista, Instagram’s user base is 169 million in the U.S. alone.

Let your custom photos tell the story of an expert roof replacement or original installation.

You can spend a little time each month uploading quality photos and videos from your latest projects. Try to paint a broad picture of your team’s commercial work.

Promote your most compelling work into custom ads. Instagram is becoming increasingly essential as younger generations climb the workforce ladder.

Having a presence ready for them will undoubtedly funnel some commercial roofing leads your way.

Instagram is a great platform to showcase images of your staff, jobs, trucks, and equipment.

Screenshot of "Commercial Roofing" Topic Within Instagram's Explore Feature

Idea #9: Expertise Branding

There are thousands of commercial roofing companies out there. What separates your brand from the rest?

Perhaps you’re a seasoned expert in metal roof construction, but (again) many roofers offer metal installation.

Does your logo stand out?

Presenting that expertise can make all the difference in generating commercial roofing leads.

Turn your expertise into a branding tool for your business.

Idea #10: Advertise Your Employees

Your top roofing professionals are more than just employees. They’re the face of your company.

Please think of the countless roofing projects they’ve installed, repaired, and restored over the years.

Instead of promoting a service, what if you boosted the seasoned professionals behind the service?

Take a little talent inventory to see what sort of experience you could showcase.

This advertising method isn’t for businesses with constantly shifting personnel but is perfect for companies with many long-time employees.

Try going beyond the traditional “About Us” or “Meet the Team” pages and linking your employees directly to their areas of expertise.

Do you have a green roofing pro that you’re incredibly proud to call an employee?

Tie them into a relevant service page and sprinkle in some related keywords.

Idea #11: Turn Expertise Into Content

Your seasoned roofing professionals have so much insight to offer.

They’ve probably answered the same old questions hundreds of times, making them an excellent resource for lead-driving content.

You don’t need them to write a 5,000-word blog post, but they probably have some interesting facts and quotes to enrich your next how-to article.

Take 10 to 15 minutes.

Have your content writer and project expert discuss some of the popular questions your commercial roofing leads ask.

Whether it’s metal roofing or PVC installation, your roofer’s expertise offers fresh insights that rank well in local searches.

Present it in an optimized format, and chase after those featured snippets we discussed earlier.

Add your roofer’s name and bio to the publication when the article is ready.

Idea #12: Promote Your Content

Articles, guides, and how-tos all have a lifespan of their own.

How you manage that content during that lifespan ultimately determines what traffic you get from them.

If you want to generate more traffic and commercial roofing leads for your business, try harnessing your best content resources as advertising tools.

There are so many ways to advertise and promote your content:

Share them as downloadable e-books on & off your website
Promote the content on Facebook
Create Instagram stories
Could you share them with an industry publication?

Idea #13: Hunt the No’s

Understanding why people turn down your outstanding services is essential to persuade them in the future.

We all have our reasons for saying “No.”

Whether the root lies in fear, distrust, or simple confusion, there are ways to overcome initial disinterest.

Hundreds, sometimes thousands, of consumers come across your website daily, but commercial clients often have different reasons for saying the big “No.”

Reasons Commercial Prospects Say “No”

Their company budget can’t handle an expensive roof service.
They need further encouragement that your company is the right choice.
They aren’t in the purchase phase of their study.
There’s a negative perception your company must overcome.
There’s confusion or uncertainty regarding the right solution.

You can address many of these potential “no” sources within your website design and local search content.

Roofing companies unknowingly create all sorts of reasons for doubt as they promote their services.

Grammar errors, unnecessary jargon, and lack of clear descriptions establish more distance between your readers and their destiny as commercial roofing leads.

Idea #14: Eliminate Fear of Uncertainty

There are dozens of facts, points of comparison, and internal company matters to consider when a business needs a new roofing system.

All those considerations add to a lot of uncertainty, naturally creating resistance to big purchases.

Think of every concern as a brick that lies between your prospect and saying “yes” to a new roof.

What if you could eliminate most of that uncertainty?

The process begins with your company providing clear and consistent information.

Where does your service area lie? Does your roofing team provide the necessary solution and requisite experience to perform the job?

Answer these questions directly (and honestly, of course).

Many businesses unintentionally confuse would-be clients by mixing up their service hours and solutions across their various listings.

While updating their website or Facebook page regularly (for instance), they may neglect other sources you can maximize.

Idea #15: Minimize Fear of Loss

A commercial roof replacement is more of a fleeting expenditure.

It represents a significant investment in a building’s energy efficiency and weather protection.

For some, a replacement also means substantial disruption to day-to-day operations.

When the time finally comes for a business to undergo this critical project, there’s no room for error or wasted effort.

Your business can do many things to mitigate the fear of loss for potential clients.

The most potent tool is feedback from past customers.

Homeowners and business owners alike increasingly rely on online reviews and word of mouth in the decision-making process for essential services.

Half of adults under 50 consulted online reviews before purchasing (Pew Research).

Continue to ask businesses for reviews after each project, and you’ll notice that commercial roofing leads are much less hesitant to convert.

Generous warranties and careful expectation setting further turn “No’s” into clients.

Take some time to establish the time and resource requirements of your project.

You’d be amazed how much clients appreciate this and how often it appears in reviews.

Idea #16: Identify Losing Content

Local SEO is an ongoing process. That’s particularly true for promoted business practices regarding website content and keywords.

A page that ranks at the top of local search results today may require serious updates to maintain that position down the road.

That’s why continued research into Google Analytics is essential for your website.

Take time every quarter to inspect your website metrics and identify underperforming pages.

This content may show a few signs of decay:

Lowered page visits over time
Increasing bounce rates
Increasing exit rates
Dropping time on page

When you discover a weakly-performing page, please don’t rush to scrap it.

Some of the most value-driving industry content comes from repurposed, consolidated, and re-released pages.

You can use premium guides from past years, update them, and watch the commercial roofing leads come in.

Idea #17: Experiment With CTAs

Your calls-to-action (CTAs) have much more power than you realize.

In a series of fantastic CTA case studies, Moz showed that changing a call to action’s offering, hook, or phrasing can turn a dormant page into a highly productive lead-generation tool.

If you are unfamiliar with the science behind CTA design, you need to read these fantastic resources.

Calls to action rely on four key elements:

Clarity on the services offered
Placement on the page
Timing in the user’s buying cycle
Motivation to answer the call

A well-crafted CTA acknowledges where a potential user is in their buying cycle while clearly outlining the services’ value.

It stands out from the rest of the page, and users have little friction preventing them from answering the call.

Experimenting with new CTAs presents opportunities for huge conversion rate improvement.

How can you re-word your call to action to turn interested readers into commercial roofing leads?

Do your downloadable resources provide enough value to deserve a company’s email?

These are the sorts of questions you’ll need to ask as you experiment.

Find Your Commercial Roofing Leads

Need help generating leads for your commercial roofing business?

Our team at Roofing Webmasters would love to partner with your team to produce results.

Our current clients enjoy fantastic Google rankings, which allow them to garner consistent traffic and more commercial roofing leads.

Roofing Facebook Ads: The Ultimate 2024 Guide (w/Examples)

Roofing Facebook Ads are a powerful promotional tool for companies in 2024.

Using Meta’s AI-driven Advantage Audience+ targeting, roofers can generate consistent leads through Facebook advertising.

Successful Facebook Ads for roofers share the common traits of engaging copy and visuals with urgent messaging.

At Roofing Webmasters, we’ve worked with companies on their digital marketing campaigns for over a decade.

Check out the ultimate guide to roofing Facebook Ads in 2024:

What Are Roofing Facebook Ads?

Facebook ads for roofers are paid advertisements promoting a roofing company on Facebook.

On Facebook, ads target users based on demographics, geography, and profile data, many of which are unavailable on other advertising platforms.

In addition, advertisers on Facebook can set a budget and bid per click or thousand impressions.

The best way to run Facebook ads for roofing is to target local consumers who are likely to require roofing services.

Creating a Facebook Ad is relatively straightforward and easier than most people think.

Simply use Facebook’s advertising wizard to navigate the process.

Why Roofing Facebook Ads Work in 2024

As the world’s #1 social media platform, it’s easy to see why Facebook is a powerful marketing tool.

However, Facebook also possesses advertising features that uniquely fit the roofing industry landscape.

Remember, your goal is not to reach every one of the 2.5 billion Facebook users but to engage with people most likely interested in your roofing services.

By targeting specific demographics, you can reach homeowners within your service area and convert them rapidly.

About 18% of Facebook users fall within the 35-44 demographic, a prime age for homeownership.

Meanwhile, 25% of users are between 25 and 34 and are likely considering a first-time home purchase.

Getting Started With Facebook Ads for Roofers

Most contractors hate the setup process regarding Facebook ads or any other type of digital promotion.

The steps are often complicated and involve leg work that business owners don’t have time for.

Luckily, the Facebook Ads setup process is simpler than it seems.

In most cases, your ad objective should be lead generation as you’re trying to capture local consumers to become future customers.

Define a Goal

The goal for your roofing company advertising campaign can range from brand awareness to hail storm chasing.

Of course, all companies want more customers, but your goal should be more specific.

Narrow your goals down to one per roofing ad campaign.

Here are some examples:

Expand brand awareness in your local service area
Get hail storm repair jobs from a recently hit area
Create urgency by outlining a common roofing problem
Introduce a new product solution like a roof coating

Write down your goal because Facebook will ask for your campaign awareness goals in their ad prompts.

If you’ve already chosen your plan, you’ll know exactly how to move through the prompt.

Audience Targeting

Audience targeting is the true magic of roofing Facebook Ads. As a business owner, you should already have a general idea of your target audience.

For example, homeowners in your service area between 40 and 65 are a good framework for roofing companies.

However, your idea is less intelligent than Facebook’s AI-driven Advantage+ algorithm.

While it’s tempting to reduce spend with narrow targeting parameters, Facebook’s algorithm is better at finding the right users.

You can still help Facebook determine your ideal customers by combining targeted interests with Advantage+ (AKA broad targeting).

This way, Facebook has a good starting point but expands out using its AI.

Take a look at some audience targeting examples:

Age 40-65 (All Genders)
Interests: Home Improvement, Home Repair, etc.
Location: Within 25 Miles of your Service Area

Creating a Value Proposition

Even your narrowly defined audience is bombarded with countless Facebook Ads daily.

As a result, your ad must stand out among other roofing companies.

You can achieve this with a value proposition.

For example, consider special offers, free inspections, or unique financing options that intrigue your target customers.

From there, find a way to craft ad copy that reflects it.

You might even offer a free download to get more users into your funnel, whether they are ready to buy today or not.

These kinds of ads are especially effective after a storm or natural disaster within the target service area.

Roofing Facebook Ads Examples

Example 1

This Facebook Ad example leans into the disingenuous sales tactics of competitors in the service area, prompting locals to instill trust in the roofing company.

Example 2

This Facebook Ad example shows a roofing company promoting 24/7 emergency roofing services to their target audience.

Roofing Facebook Ad Example (Emergency Roofing)

Example 3

This ad spreads word about a raffle promotion where prospects can win tickets to a football game.

Best Practices for Facebook Ads for Roofers

Now that we’ve covered defining goals, targeting an audience, and creating value propositions, it’s time to highlight the best practices in the Facebook advertising process.

Copywriting

You want concise ad copy that is to the point.

Nobody has time to read a novel or understand any nuance.

They’ve already moved on to the next part of their timeline.

So, you must catch their attention quickly with simple but strong copywriting that concisely demonstrates your value.

Images

Image quality is a big deal for Facebook roofer ads in 2024.

Your image quality reflects the perception of your company and brand.

The technical aspects of image quality, such as resolution, contrast, and distortion, also make a difference.

Consequently, use only high-quality images of your staff and equipment (or recent jobs) and avoid using stock photos at all costs.

If you must incorporate stock photography, you can dress up the files with a free tool like Canva, which allows you to brand and enhance existing image files.

Screenshot of Facebook Post from Roofing Company Page

Testimonials

The fastest way to earn trust for your roofing company is to showcase customer reviews from verified sources.

Consider adding favorable reviews from Google or Facebook to your ad copy.

On the other hand, never use unverified reviews because people will assume they are fake.

As a result, you can’t post a verbal quote from one of your customers unless they post it on a platform like Google.

Mobile Optimization

Most of your roofing Facebook ad impressions come from mobile devices.

With this in mind, always craft your ad with the mobile experience in mind first.

Keep copy clean and concise, and use engaging images that mobile users can gravitate to on their phones.

Facebook lets you preview your ad’s mobile appearance before publishing, so always complete this step before making the final call.

Final Thoughts on Facebook Ads for Roofers

Facebook Ads are an effective promotional platform for local roofing companies, assuming the ads feature high-quality copy and images and link to an effective landing page or lead form.

While it’s tempting to narrow targeting parameters to reduce ad spend, Facebook’s Advantage+ targeting algorithm is the most efficient way to reach prospects in 2024.

Combining a sound SEO strategy with Facebook Pixel Tracking can yield impressive results for roofers.

26 (Insightful) Roofing Sales Tips to Master Your Craft

Let’s be honest: roofing sales are essential to making money in this industry.

Marketing is the first step in promoting your roofing business, but without a comprehensive sales process, your investments will yield zero results.

The following article outlines comprehensive and actionable roofing sales tips to streamline your process and foster growth.

Whether you are a green sales rep entering the roofing game or a seasoned pro looking to break through the glass ceiling, these insights will help you finetune your sales techniques for superior performance and better results.

Tip #1: Establish a Roofing Sales Foundation

The roofing industry constantly evolves and varies by season, region, materials, and structure.

Learning these trends and variables helps you lay the proper foundation for roofing sales.

For example, more consumers today seek energy-efficient roofing solutions, reflecting an ongoing trend for environmentally efficient roofing systems.

As a salesperson, it’s important to monitor industry reports and attend industry events to keep your finger on the pulse of this profitable sector.

Tip #2: Adopt a Positive Sales Mindset

Roofing sales are not for the faint of heart, and developing a positive mindset by cultivating resilience can make or break your success rate.

Sales-based resilience is recovering from setbacks and maintaining energy and motivation independent of the outcome.

Roof salesmen can strengthen resilience by setting attainable goals and celebrating minor victories.

Mental framing is another way to maintain confidence, such as repeating sayings like “each no brings you closer to a yes.”

Tip #3: Prepare to Embrace Rejection

Rejection is part of sales across all industries, so you must prepare for it before entering the field.

With this in mind, you must approach roofing sales like a baseball player, who is considered successful when failing 70% of the time.

Frame each sales rejection as a growth opportunity to leverage the experience into future closings.

This mindset shift contributes to resilience, allowing you to refine your sales techniques and actively build confidence.

Tip #4: Actively Learn and Self-Educate

Keeping up with new roofing products and sales strategies lets you stay on top of your game year-round.

You should also actively pursue mentorship opportunities from successful sales reps inside and outside the roofing industry to ensure you always have access to an outside perspective.

Join certified training programs to refine your skills and gain credible expertise so you can offer the best solutions to your prospects.

Always keep an open mind and invest in yourself through professional sales development.

Tip #5: Use Strategic Prospecting

Investing in diverse channels is essential to maximize your reach when finding sales prospects for a roofing business.

The sales process should be connected to everything from social media marketing and SEO to door-knocking and industry event networking.

Ensuring your presence across all sectors of your consumer base, you keep your sales pipeline full and ready to convert.

Combining traditional strategies with digital innovations allows you to reach a broader audience and streamline your sales process.

Tip #6: Qualify Your Roofing Leads

The lead qualification process can make or break your sales closing rates.

For example, before investing in the sale, identify the prospect’s pain points and budget concerns and ensure they are the decision-makers.

Wasting resources on purported leads that cannot convert hurts your numbers and lowers your energy.

Conversely, investing only in qualified leads increases your close rates and helps you customize your pitch to your target consumer.

Tip #7: Build The Perfect Roofing Sales Pitch

While your sales pitch won’t be foolproof at its inception, trial and error will help you refine it to its maximum potential.

Make sure to balance cognitive information with emotional cues to appeal to prospects on a logical and visceral level.

Presenting unique insights that directly address common pain points fosters trust with potential sales.

A refined pitch tested on a large sample of your target customers can evolve into a high-conversion tool that transforms your roofing business.

Tip #8: Merge Technology With Your Sales Process

Incorporating modern technology into your sales process will reflect well on your business and help increase closing rates.

Examples of technology include drones for efficient roof inspections and digital apps for quick estimates and data-driven insights.

Presenting prospective clients with technologically-driven information becomes part of your sales pitch as it will likely impress many prospects.

This merger can separate your pitch from nearby competitors who rely on obsolete met

Tip #9: Pitch Value, Not Price

Compelling sales pitches relay the value of your roofing service or product rather than its price.

The key is to frame yourself from a position of expertise, allowing you to discuss the problem intelligently and provide an effective solution.

If your service or product’s only differentiation from competitors is its price point, prospects will find no reason to engage with your message.

On the other hand, a clear presentation of long-term value permits potential customers to make a good investment, regardless of pricing.

Tip #10: Practice Sales with Roleplaying

Roofing salesmen can build confidence through roleplaying by practicing various scenarios.

Ideally, each scenario is based on previous experience and sales objections from confirmed prospects.

Think of role-playing as a rehearsal for the real sales pitch, during which you can iron out your delivery and ensure a smooth messaging campaign.

As you gain first-hand experience through these practice scenarios, you’ll be more comfortable with prospect interactions.

Tip #11: Leverage Social Proof (Reviews, Testimonials, Etc.)

Consumers buy from those they trust, so leveraging reviews and testimonials from existing customers is a great way to increase your closing rates.

In addition, encourage current satisfied customers to refer your business by starting a referral program.

As you accumulate more reviews for your roofing business, implement them into your marketing and sales materials to establish credibility.

Prospects who feel comfortable with your company’s reputation are likelier to listen to your sales pitch.

Tip #12: Identify Buyer Signals

A shrewd salesman can detect specific cues that indicate the prospect’s intent to buy.

These cues can be verbal or non-verbal, so pay attention to the prospect’s questions, comments, and body language.

The most seasoned sales professionals use these cues as an opening to close the deal.

The more first-hand experience you gain in roofing sales, the better you will identify these buyer signals.

Tip #13: Confidently Address Objections

In any sales training, you are taught about overcoming objections.

While you can read verbatim from a sales script, addressing objections is more about confidence than words.

When a prospect presents an objection, it’s essential to listen to precisely what they say and provide a customized answer that will reassure them and alleviate doubts.

Your exact words are less important than demonstrating expertise and confidence to increase the closing rate.

Tip #14: Ask for The Sale

During your sales pitch, there comes a point where you must directly ask for the sale.

While there are varying opinions on the best closing technique in roofing sales, confidently asking for the sale is always part of the process.

Typically, the close will involve a summary of the benefits and a request to move forward.

You separate yourself from other salesmen with bad reputations by directly asking for the sale.

Tip #15: Invest in Post-Sale Communication

In roofing sales, the sale does not end after the initial transaction.

The most successful salesmen continue to speak with the customer after the sale.

For example, check in on the new customer to get their feedback on the quality of the services and if they met your presented expectations.

Not only does this communication increase referrals and repeat customers, but it also allows you to monitor the entire sales cycle, which helps in future sales with new prospects.

Tip #16: Provide Customer Service

After a sale, you become a point of contact for your new customer.

With this in mind, providing excellent customer service is vital as this is an extension of your sales.

Providing quality customer service helps foster trust and loyalty, resulting in more referrals and repeat customers.

Conversely, passing the customer service buck to a colleague after the sale can breed customer resentment.

Tip #17: Maintain Contact With Past Customers

After post-sale communication, including customer service, you might think your sales cycle is complete.

Wrong again. Maintaining contact with past customers months and years after their services are completed is vital.

The apparent reason for this is to encourage repeat customers, which increases their lifetime value.

The lesser-known reason is that maintaining contact with past customers helps you sell new ones.

Tip #18: Promote an Official Referral Program

Customers are more likely to refer friends and family when incentivized through an official referral program.

Creating and promoting a referral program entices your best customers to spread the word.

Consider your current customers an extension of your sales department, regularly putting out feelers for new leads.

Because trust and credibility are inherent to sales success, referral programs do a lot of the heavy lifting before you even speak with the prospect.

Tip #19: Live and Breath Self-Improvement

As the founder of Roofing Webmasters and the top digital marketing salesman in the U.S., I’ve honed my skills over 15+ years.

As a roofing salesman, I invite you to do the same for your family’s legacy.

I wake up every morning proud of my dominance in the roofing SEO industry, and you can do the same in the roofing service industry.

Taking your personal growth seriously involves attending industry events and self-educating on essential trends.

Tip #20: Record a Promotional Video

Because it’s easy to share YouTube videos on a website and social media, roofing companies can quickly build trust with prospective clients and make the sales process more manageable.

Creating a professional-looking video for a cost-effective price has never been easier.

Moreover, most smartphones can film high-quality videos and offer video editing tools.

Take advantage of this convenience by making frequent videos that positively feature your company, connecting to prospective clients in new and exciting ways.

Tip #21: Launch a Sales-Oriented Website

Your roofing website should be the top way to interact with your customer base and prospective clients.

With this in mind, site speed is essential so potential customers remain on your site as long as possible. Most importantly, your website has to be mobile-friendly.

Over 57% of users access the Internet through their mobile devices. If your site doesn’t have a functional mobile version, you are behind the eight ball.

Informational statistics and reviews are the best ways to make your website as informative as possible.

Tip #22: Get More Roofing Leads With SEO

SEO leads are the easiest to convert as the prospect has already demonstrated interest in your services before the sale.

In a practical sense, SEO is how Google and other search engines sift through search results to find the most relevant ones.

You want to ensure your business comes up in Google search rankings.

Consider these SEO statistics:

Over 90% of website visits start via a search engine
47% of users click on a top 3 SERP result

Tip #23: Tee Up Roofing Sales With PPC

One of the most effective strategies you can use is implementing pay-per-click ads. For example, investing in Google Ads places your ads at the top of search results.

So if your business is located in Austin, TX, and someone searches “Austin, TX roofing,” your ad will appear.

While PPC costs money for each click, it’s one way to get roofing leads quickly.

PPC pushes visibility to your website without fighting through those challenging SEO rankings.

Tip #24: Develop a Value Proposition

Companies must stand out by giving prospective customers a reason to choose their service.

With a unique sales proposition (USP), you can offer a specific benefit and tell your customer how you plan to solve the problem.

Most importantly, it shows that you can offer the customer something the competition can’t or doesn’t offer.

The best way to separate yourself from the competition is to make your company seem different, as if the customer can’t get the same service from anyone else in the industry.

Tip #25: Monitor Your Reputation

When it comes to roofing sales, your reputation proceeds you.

The first thing a prospect does is check online reviews and the company website.

Positive reviews on Google and other 3rd party platforms provide the social proof consumers covet online.

People often check multiple sources to understand a company’s standing.

With websites like Facebook, HomeAdvisor, and others, customers can find genuine reviews from real customers and develop opinions about that company.

Positive reviews encourage trust, while negative feedback raises red flags.

Tip #26: Manage Stress and Stay Healthy

Health is essential to the sales process, especially in the long term.

I wouldn’t be the top SEO salesman in North America if I did not regularly invest in my health.

The keys to a healthy sales lifestyle are celebrating wins and maintaining motivation.

If you can keep these principles at the forefront, your stress levels won’t become burdensome.

Final Thoughts on Roofing Sales

Over the past 15+ years, I’ve worked with thousands of roofers, and the best salesmen share common traits.

My tips throughout this post will help you make more sales and increase closing rates.

My roofing sales tips are proven and tested, from educating yourself about industry trends to instilling a positive mental attitude.

Roofing contractors often ask me whether top salesmen have an “it” factor that cannot be taught.

I tell them no, it is a learned skill that requires hundreds and thousands of reps.

By entirely investing in your sales process, you can constantly learn and improve and ultimately dominate your service area.

To learn more about the origin of my roofing sales tips, call my personal cell phone at (800) 353-5758.

The (2024) Link Building Guide for Roofers (w/New Insights)

Link building for roofers is the process of acquiring backlinks for your roofing company website to improve its authority and rank higher on search engines.

Generally speaking, when a third-party website links to your site, it acts as a vote of confidence within Google’s algorithm.

However, like with real-life endorsements, the source’s reputation, credibility, and relevance to your industry heavily influence its impact.

Additionally, advancements in Google’s algorithm make building SEO-friendly links more challenging for roofing companies.

The weighted impact of backlinks on SEO may have also decreased in recent years, as Google has stated that links are no longer a “top 3 ranking factor.“

The Impact of Link Building on Roofers

Roofers looking to rank higher on Google Search or Google Maps can still benefit from link building.

Credible sources confirm that Google’s search algorithm still considers backlinks when ranking a website or web page.

For example, a local roofing company website with 15 high-quality backlinks will almost certainly outrank a nearby competitor with only one backlink.

As Google’s algorithm has gained nuance and intelligence, more and more caveats come with link building for roofing websites.

For example, Google ignores certain links and penalizes others.

As a result, only links that meet quality and relevance standards will improve your website’s authority, while those beneath such thresholds can directly hinder your efforts.

Higher Google Search Rankings

The direct impact of link building for roofing companies is most evident in organic search results.

We tested this by analyzing the keyword “roofing company denver” inside SEMRush.

As you can see, the ranking positions for this keyword directly correlate to the number of backlinks pointing to each page.

SEMRush Screenshot Showing Backlinks by Ranking Position

Please note that Google’s algorithm is much more intelligent than a single metric, so these pages meet certain content and UX standards before their backlinks are even considered.

Any page ranking here must also satisfy the user’s need and search intent based on the specific query.

Nevertheless, the correlation between links and ranking position is obvious for roofing keywords.

If you can acquire relevant backlinks, you can outrank a competitor with similar content.

Higher Google Maps Rankings

The correlation between links and Google Maps rankings is less obvious but still exists.

The Google Maps algorithm first considers the distance from the business address to the searcher’s location before considering other factors like prominence and relevance.

Links to your website improve the prominence of your Google Business Profile as long as you include your URL within the website field.

However, backlinks pointing directly to your Google Business Profile do not impact rankings.

Referral Traffic

A lesser-known impact of link building is referral traffic.

When high-traffic websites link to your pages, people will click through and end up on your website.

This generates a new source of website visitors and signals to Google and other search engines that the link is highly relevant.

Measuring Impact With Google Analytics

Use Google Analytics 4 to measure the traffic to pages with the most backlinks.

You can compare and contrast the correlation between referring domains and page traffic.

If a page with numerous backlinks fails to produce traffic, the links may be low quality, or the page may have on-page or content issues that prevent the links from making a difference.

Types of Roofing Links

With over 1 billion websites, Google must distinguish between quality and spam.

Furthermore, the search engine must assign value points to specific links.

For example, anyone can create and claim business listings on directories like Yelp and Better Business Bureau.

Conversely, only the owner or employees of a roofing supplier brand can insert an editorial link on their official website.

That makes the second link in this scenario more valuable within the search engine algorithms.

To better understand this concept, let’s take a look at the types of roofing links:

NoFollow Roofing Links

NoFollow links are manually built on websites that give you total control of the link process.

Examples of NoFollow links come from business directories like Yelp and Angie’s List or any other platform that allows you to submit your URL and business information.

As a result of the process, Google only considers NoFollow links to be a hint of your website’s authority.

Despite the lesser value, local citation links remain a valuable resource for roofers.

DoFollow Roofing Links

DoFollow Roofing links hold 100% link equity for search engines.

They are links built by 3rd parties who hold editorial control of the link’s placement.

Examples of these links include roofing blogs, local newspapers, and local contractor or business websites (typically in a similar but slightly different industry.

Google sees DoFollow backlinks as a vote of confidence from the linking website to the linked page.

Conversely, DoFollow links from spam websites were once considered harmful because endorsements from spammers or scammers may reflect poorly on the endorsee.

However, this calculation led to black-hat SEO attacks, in which competitor websites maliciously built spam links to their rival websites in hopes of devaluing their authority.

Luckily, Google’s algorithm has advanced to ignore most spam links rather than assigning them negative values.

How To Build Roofing Links

Link building is a process that requires strategy, authority, and some good fortune.

The link-building process is much different in 2024 than at Google’s inception.

When Google first launched, building links was easy, and search engines rewarded spam.

Any roofer could create blog comment links with their exact keyword linked to the preferred page and watch as it ranked instantly.

Google’s algorithm updates put link spam to rest for a good reason.

Building links now requires genuine effort.

Create Linkable Assets

The best way to acquire links is by creating linkable assets through high-quality roofing content.

Whether it’s a detailed blog post about monitoring your roof for ice dams or an e-book about selecting a licensed roofing company, the content naturally attracts the links.

Bloggers constantly look for quality content to cite within their posts and link them to credit.

Additionally, linkable assets allow you to perform email outreach to blog writers and journalists who may be looking for good content.

Email Outreach

Email outreach remains one of the better ways to build links.

Be careful, however, and never exchange money for links.

The idea is to identify relevant roofing websites that may want to link to your content.

These can be roof bloggers, roofing suppliers, or even real estate agents who need to refer a roofing company for their clients.

Look for broken links on relevant web pages and email the webmaster offering your content as a suitable replacement link.

You can also suggest a good spot for your link as long as it truly adds value to the reader’s experience.

Submit NAP Citations

We mentioned NoFollow links previously, and building them is much easier.

Check out the roofing directory list and start submitting your contact information (along with your website URL) to each platform.

These links help solidify your company as legitimate and can also help you get some referral traffic or lead generation.

Steer clear of shady-looking directories since they might do more harm than good.

In contrast, ensure your listing appears on significant platforms like Yelp, HomeAdvisor, and Angi.

Guest Posting

Guest posting is a controversial yet sometimes effective link building method for roofers.

The method works by contacting relevant website publishers and asking if you can submit a guest blog post on their site, which will include links back to your site.

Unfortunately, the guest post method has been abused for the past decade to the point that Google treats most guest post links as spam.

You’ve probably noticed your email inbox has requests for guest posts from various sources, mainly irrelevant to the roofing industry.

While guest posts can still work under the right conditioners (a highly relevant website), it is not a method your company should rely on for its link building strategy in 2024.

Local Community Engagement

Engaging with your local community can organically result in valuable backlinks to your roofing site.

Whether you sponsor an event or a Little League team, a credible website can link back to your roofing homepage.

Attending local events and networking with other businesses and entities within your service area will increase the number of these opportunities.

Link Gap Competitor Analysis

Using tools like SEMRush and Moz, you can compare your site’s link profile to that of competitors.

With Link Gap Analysis, you can determine which domains link to your competitors but not to you.

If you notice two or more of your competitors have a backlink from the same website, you may be able to pursue a link from the same domain.

You can further compare your backlink profile to those of successful roofing companies in other states.

While not every domain will be relevant enough to pursue yourself, you can understand its general link-building strategy and replicate it in your own region.

Backlink Monitoring for Roofing Websites

Some roofing links can do more harm than good, creating a need for backlink monitoring.

You can use tools like Google Search Console, Moz, SEMrush, and Ahrefs to monitor toxic backlinks.

Moz even shows a spam score indicating the toxicity of your backlink profile.

Although Google tries to ignore spam links, domains with thousands of toxic links can still have trouble getting indexed in prominent search engines.

Black-hat tactics from previous SEO companies may have put your roofing website in harm’s way.

Google allows website owners to submit disavow files that contain a list of toxic links they wish no longer to be affiliated with their website.

Here’s what you should be looking for while monitoring:

Anchor Text

One of the most apparent signs of link spam is dozens of instances of the same exact match anchor text.

For example, if you own a roofing company in Seattle, WA, and your backlink profile shows 200 links with the anchor text roof repair seattle, you know you have a problem.

Too many instances of the same anchor text appear unnatural to search engines and indicate that you’ve attempted to game their algorithm.

Such tactics can result in a manual action on your Google Search Console.

Luckily, Google tries to ignore spam links before penalizing them.

So, if someone maliciously builds those links as a negative SEO attack, Google won’t blame you for it.

Spam Score

We mentioned Moz’s spam score, which gives a general sense of a domain’s link profile.

Google does not acknowledge Moz’s spam score since they likely have their own internal metric to judge domains.

Nevertheless, Moz’s score gives you a general idea of whether your domain or a linking domain has a spam problem.

If you have links from a website with a high spam score, it will probably not help.

Depending on how shady the website and link appear, you may want to request its removal or add it to your disavow file.

Irrelevance

If you notice backlinks from irrelevant websites, requesting removal is best.

For example, an entertainment news website should not link to your website unless the article immensely focuses explicitly on roofing.

Another example of an irrelevant domain would be something in the medical field.

A plastic surgeon linking to your roof repair page creates a major red flag for the spam filters and will not help your pages increase ranking or authority.

What Makes a Good Roofing Backlink?

Now that you know the red flags to monitor, you may wonder: what makes a good backlink for roofers?

The qualities of a good backlink are very straightforward.

Once you identify the pillars of good links, you can look for opportunities for your roofing website.

Similarly, you can breathe a sigh of relief every time a strong website links to one of your roofing pages or blog posts.

These types of links ultimately boost your rankings on Google Search.

Indexing

The baseline standard for a worthwhile backlink is indexing.

In other words, links from pages that Google chooses not to index are 100% worthless.

If Google finds so little value in a page that it is not worth indexing, it holds true for any potential link equity to other sites.

You should remember this when building out citations for your roofing company.

While citations on renowned platforms like Yelp, Angi, and BBB will likely be indexed on Google, listings from lesser-known directories may not be.

So, if you’ve built 300+ citations, the links from about 100 might not count.

Domain Authority

Domain Authority (DA) is another Moz metric, and while Google does not acknowledge it, it remains a good indicator of a quality website.

A roofing website should have a Domain Authority between 20 and 30. Popular roofing blogs may have DAs between 50 and 70, while a local newspaper may have a DA in the 90s.

However, remember that a low Doman Authority does not automatically equate to spam.

A relevant link from a roofing website with a 5 DA can still build authority.

And as a white-hat link, the worst-case scenario is that Google ignores it.

Relevance

Relevance is critical for link building, and we cannot stress it enough.

A strong backlink appears within the body of the text and in the context of the rest of the page.

For example, a blogger writing about Dallas’s best roof repair companies can link to your website very relevantly.

The link helps the reader verify your existence and is highly valuable.

The relevance factor makes building linkable assets that much more critical.

The more good content you produce, the more chances you have for relevant links.

Traffic

Web pages that generate frequent traffic provide the best backlink opportunities for roofers.

Not only does traffic create more referral opportunities, but it also indicates the page’s value to Google.

A website that places your link on one of its most popular pages must truly believe your link adds value to its readers and helps them be informed.

Google notes such information and ascribes increased value to a link of such variety.

Anytime you can get a backlink from a popular web page, you are helping your SEO profile.

Placement

Link placement matters for roofer SEO.

For example, a link placed within the body content of a blog post holds more value than a link placed in the author’s profile.

Why? Because a link within the body is known as an editorial link.

It indicates to Google that the writer voluntarily added the link to its blog post to help inform the reader.

In contrast, a link in the author’s profile indicates something like a guest post, making the link less valuable because the author may have added the link for self-serving reasons.

Link Building Services for Roofing Companies

Roofing Webmasters offers link-building services for roofers throughout the United States. Ensure your provider only conducts white-hat link outreach when looking for link-building services.

Any money exchange violates Google’s Quality Guidelines and can result in a manual or algorithmic penalty to your website.

Additionally, even so-called white-hat links can hurt your website if the provider over-optimizes your anchor text.

For example, 100 links saying roofer in maryland all pointing to your homepage, is a blatant attempt to spam the algorithm.

Your best link-building option remains to create linkable assets through content marketing.

Roofing Webmasters offers marketing services to help you acquire natural and organic backlinks.

Our content team works around the clock to craft the best possible content for your website.

Your pages begin to earn links, particularly with DataPins check-ins naturally.

We look forward to discussing the specifics of your options when you sign up with Roofing Webmasters.

Roofing Accidents Per Year (Updated Statistics)

Are you considering a career in roofing? Understanding the gravity of the safety risks in this industry is crucial. The statistics on workplace safety for roofing contractors are not just concerning; they’re alarming.

At Roofing Webmasters, we help both new and established roofing companies build their brands and attract more customers. However, we also understand the risks our clients take whenever they enter the workplace.

In the following article, we’ll delve into the statistics about roofing accidents, fatalities, and the inherent dangers of this industry. These statistics are not to be taken lightly, as they highlight the gravity of the situation.

How Dangerous is Roofing?

Roofing is one of the most dangerous industries for workplace accidents and fatalities. According to the Bureau of Labor Statistics, 124 roofers died within the last recorded year, resulting in a 57.5 work injury rate, the second highest among all industries.

Roofing Deaths Per Year

Nearly 111 roofers die per year, based on data from the past five years.

Year	Deaths
2022	124
2021	115
2020	108
2019	111
2018	96

Average	110.8

Source: Bureau of Labor Statistics

Deaths by Roofing Sector

Thirty-three residential roofers suffered fatal workplace injuries, along with 19 nonresidential roofers. That leaves 72 workers that fall into neither category.

The remaining fatalities might include people working in the roofing industry as contractors, maintenance or laborers. Alternatively, some fatalities may be classified under broader occupational designations like building maintenance or construction.

Sector	Deaths
Residential Roofers	33
Nonresidential Roofers	19
Other	72

Source: Bureau of Labor Statistics

Discrepancies Between Industry and Occupation

The data on roofing as an occupation reveals slightly fewer fatal work injuries than the broader industry. In this case, roofing as an occupation resulted in 105 fatalities, 19 fewer than as an industry.

Death Rate for Roofers

Roofers have a fatal injury work rate of 57.5, which is calculated per 100,00 full-time equivalent workers. Although the rate decreased from the previous year, roofing remains the second most deadly civilian occupation after logging.

Occupation	Deaths	Fatal Injury Rate
Logging workers	54	101
Roofers	105	58
Fishing and hunting workers	16	50.9
Helpers, construction trades	20	38.5
Aircraft pilots and flight engineers	72	35.9

Source: Bureau of Labor Statistics

Roofing Accidents Per Year

According to the Bureau of Labor Statistics, roofers sustained 7,100 total injuries or illnesses in the last recorded year, accounting for a 3.6 injury rate per 100 works.

The total number of injuries increased by 16.39% from the previous year.

Year	Injuries	Rate per 100
2021	7,100	3.6
2020	6,100	3.3

Average	6,600	3.45

Source: Bureau of Labor Statistics

Nonfatal Accidents Per Year

Meanwhile, roofers sustained 6,900 nonfatal injuries or illnesses in the last recorded year, a 17% increase from the previous year.

Year	Accidents
2021	6,900
2020	5,900

Average	6,400

Causes of Roofing Fatalities

The same report reveals that 100 of the 124 roofing deaths came from falls, trips, or slips, which accounts for 80% of the roofing fatalities. Exposure to harmful substances or environments accounted for 14 of the fatalities.

Source: Bureau of Labor Statistics

Conclusion

The roofing industry presents workplace injury risks higher than most other professions. While a career in roofing can be profitable and gratifying, it’s important to understand the potential dangers of the job.

Exercising safety precautions is an intelligent decision for anyone in the roofing industry. However, they cannot entirely mitigate the risk of injury or death.

How to Rank for Roofing Shingle Brands on Google

Have you ever wanted to rank your roofing company website for shingle brands like CertainTeed, GAF, Malarky, IKO, TAMKO, Owens Corning, and Atlas?

It’s a good idea because many of your customers are searching for roofing companies with experience with these shingle brands.

For example, a local homeowner might search Google for a query like “install certainteed roofing shingles dallas.”

Users who use specific long-tail keywords are among the many considerations when implementing SEO onto your website.

How Google Assocaties Roofers With Shingle Brands

Let’s use the example above in which a homeowner searches for a local roofer offering CertainTeed shingle work.

When queries related to shingle brands occur, Google will pull websites that have one of the following components in order of priority:

A page dedicated to CertainTeed shingles
The word “CertainTeed” within the content of a service or location page
A pin or check-in featuring images of CertainTeed shingles or “CertainTeed” in the caption
A customer review mentioning “CertainTeed” within a widget on the website

In rare cases, Google may show a Google Map 3-Pack for these types of queries, which would appear above traditional website results.

The Map 3-Pack will rank active Google Business Profiles based on the following priorities:

A connected website URL that mentions “CertainTeed.”
A Google review mentioning “CertainTeed.”
A Google Post mentioning “CertainTeed.”
The phrase “CertainTeed” within your Google business description

Specific Techniques to Rank for Shingle Brands

Create a Dedicated Page for Each Shingle Brand

Part of outperforming competitors on Google Search involves creating unique content that differentiates your website from others.

One example is publishing dedicated website pages for each roofing shingle brand (GAF, CertainTeed, TAMKO, etc.)

Depending on content quality, Google will crawl these individual pages and index them for brand-related queries.

A dedicated content page typically outranks a page with bullet points mentioning multiple brands or services.

To put it in simple terms:

A CertainTeed Roofing Installation Page

Ranks Higher Than

A Roofing Installation Page With Bullet Points for CertainTeed. GAF and TAMKO

Showcase Brand-Specific Jobs with Pins or Check-ins

Home service providers like roofers can benefit from schema markup called check-ins.

Schema markup is a microdata language that communicates with search engines and, in this case, signals a job out in the field (i.e., your customer’s home)

Several software tools exist to auto-publish check-ins for roofers, including DataPins, which consolidates schema check-ins, photos, mini-maps, and captions to form a pin.

Each pin can be tagged to a specific website page, so every time you install CertainTeed roofing shingles, it can be tagged to your dedicated CertainTeed page.

These pins create relevant content and SEO signaling that helps you rank for branded terms on Google Organic and Google Map 3-Pack.

Ask Customers to Mention Shingle Brands in Reviews

Another way to rank for roofing shingle brands on Google is to ask customers who received brand-specific shingle installation to mention the brand name within their Google reviews.

Each Google review appears on your Google Business Profile and can be scanned by Google’s local algorithm when ranking listings within the Local Map 3-Pack.

As a result, your Google Business Profile can rank for brand-related queries if you accumulate these types of reviews.

Furthermore, Google Maps sometimes displays “review justifications” with their search results.

For example, a consumer searches for Owens Corning Duration® roof shingle installation in their city, and Google shows them a highlighted review from one of your customers that mentions the material within their review.

The review is associated with your business listing to help the user find a company like yours that meets their specific needs.

If you install a review slider plugin on your website, Google reviews mentioning these shingle brands can also help you rank on traditional organic results.

When Google reviews are included on your website, they are eligible to rank as part of your website (i.e., on Google search results)

Examples of Roofing Companies Ranking for Shingle Brands

At Roofing Webmasters, we have first-hand experience in helping roofers rank for shingle brands on Google search results.

Here are some of the many examples of our client’s ranking, below:

CertainTeed

This roofer ranks #1 on traditional organic results for CertainTeed shingle insulation in their city. Since the results DO NOT include a map pack, the #1 ranking is even more visible and attracts a higher click-through rate (CTR).

Owens Corning

The same contractor also ranks for Owens Corning shingle installation in the same area, showing the versatility and coverage roofing companies can achieve with the right SEO strategy.

GAF

This company ranks #1 on Google Maps 3-Pack for GAF shingle repair in their city, showcasing one of the rare examples of Google showing a map for this type of query.

Atlas

This contractor ranks for Atlas shingle installation in their city, a very populated area with lots of competition in the roofing space. Their willingness to go above and beyond with SEO made the difference.

TAMKO

This local roofer also ranks within a Map 3-Pack for a shingle brand query, such as TAMKO roof installation in their city. None of their customer reviews mentions “TAMKO, ” which means Google pulls the information directly from their website content.

IKO

This established roofing contractor DOMINATES search results for a specific IKO roofing shingle.

Consumers looking for this type of IKO roofing work in their area will see this roofing client when searching on Google, as they rank #1 and #2 on organic results, and the SERP includes a knowledge graph of their Google Business Profile.

This is Google’s way of highlighting a company that has demonstrated expertise for a topic while meeting a distinct user intent for a specific query.

Next Steps for Ranking Your Company for Shingle Brands

This post outlines the techniques necessary to rank for roofing shingle brands like GAF and CertainTeed in detail, with specific examples of local companies ranking for similar terms.

Every roofing contractor has the opportunity to rank for these brands if they are willing to put effort into their website and web content.

If you would like to emulate the shingle brand rankings above in your service area, study the free resources on Roofing Webmasters, including our website, blog, and YouTube channel.

We teach roofers how to rank for these kinds of search queries. However, if you want to take your rankings to the next level, don’t hesitate to contact us regarding our SEO services, including DataPins, the powerful Map ranking software that helps you rank for thousands of long-tail queries from your real-life jobs.

105 Most Common Roofing Questions (on Google Search)

Below is a comprehensive list of the most common roofing questions on Google search.

Our raw data comes from SEMRush, one of the most reputable tools for estimating the search volume of search engine queries.

Our data evaluation comes from in-house research and data from our agency, Roofing Webmasters.

Consider that the date is US-based and does not account for global queries.

Number	Question	Search Volume
1	how much does a new roof cost	6,600
2	how long does a roof last	5,400
3	how much is a new roof	4,400
4	how long do roofs last	2,900
5	how to install metal roofing	2,900
6	how much does a metal roof cost	2,400
7	how much does a roof cost	2,400
8	how much does it cost to replace a roof	2,400
9	how much is a metal roof	2,400
10	how to get insurance to pay for roof replacement	2,400
11	how much to replace a roof	1,900
12	how to install a metal roof	1,900
13	how to shingle a roof	1,900
14	how long does a metal roof last	1,600
15	how long does a shingle roof last	1,600
16	how much does new roof cost	1,600
17	how to fix a leaking roof	1,600
18	what is a gable roof	1,600
19	what is a hip roof	1,600
20	what is tpo roofing	1,600
21	can you paint a metal roof	1,300
22	does homeowners insurance cover roof leaks	1,300
23	how long do metal roofs last	1,300
24	how much to replace roof	1,300
25	how to cut metal roofing	1,300
26	how to install roof shingles	1,300
27	how to tarp a roof	1,300
28	what is roof flashing	1,300
29	will insurance cover a 20 year-old roof	1,300
30	how long does roof last	1,000
31	how much for a new roof	1,000
32	how often to replace roof	1,000
33	how to calculate roof pitch	1,000
34	how to install metal roof	1,000
35	how to insulate an attic roof rafters	1,000
36	how to measure a roof for shingles	1,000
37	how to measure roof pitch	1,000
38	how to remove moss from roof	1,000
39	what is flashing on a roof	1,000
40	does home insurance cover roof	880
41	how long does a thatched roof last	880
42	how much does a roof replacement cost	880
43	how much does roofing cost	880
44	how to build a roof	880
45	how to build a shed roof	880
46	how to find the pitch of a roof	880
47	how to replace roof shingles	880
48	what a flat roof doesn’t have	880
49	what is a pitched roof	880
50	what is the rake of a roof	880
51	what paint goes with a brown roof	880
52	can you paint roof shingles	720
53	does home insurance cover roof leaks	720
54	how big is a roofing square	720
55	how long do shingle roofs last	720
56	how long should a roof last	720
57	how much do metal roofs cost	720
58	how much is a roof replacement	720
59	how much is metal roofing	720
60	how to determine roof pitch	720
61	how to find a roof leak	720
62	how to install metal roofing over shingles	720
63	how to install roll roofing	720
64	how to measure a roof	720
65	is a metal roof cheaper than shingles	720
66	what is a composition roof	720
67	what is a roofing square	720
68	what is a square in roofing	720
69	what is a tpo roof	720
70	can you put a metal roof over shingles	590
71	how long do roof shingles last	590
72	how long do tile roofs last	590
73	how long does an asphalt roof last	590
74	how long does it take to replace a roof	590
75	how much does metal roofing cost	590
76	how much for a metal roof	590
77	how to calculate roof square footage	590
78	how to clean roof shingles	590
79	how to connect a porch roof to house	590
80	how to fix a roof leak	590
81	how to get moss off roof	590
82	how to get rid of pigeons on roof	590
83	how to install roof vent	590
84	how to install roofing shingles	590
85	how to install solar panels on roof	590
86	how to put shingles on a roof	590
87	how to repair roof leak	590
88	what does hail damage look like on a roof	590
89	what is a gabled roof	590
90	what is a roof eave	590
91	are metal roofs better	480
92	can you paint metal roofing	480
93	does a new roof increase home value	480
94	does home warranty cover roof	480
95	does homeowners insurance cover roof replacement	480
96	how long does a slate roof last	480
97	how long is a roof good for	480
98	how many square feet in a roofing square	480
99	how much are metal roofs	480
100	how much does a shingle roof cost	480
101	how often should a roof be replaced	480
102	how to build roof trusses	480
103	how to clean a metal roof	480
104	how to patch a roof leak	480
105	should i stay home during roof replacement	480

The Most Asked Roofing Question on Google

The most common roofing question on Google is, “How much does a new roof cost?” This question is searched for an estimated 6,600 times per month with an estimated keyword difficulty of 77.

Roofing Question Statistic Showcasing The 6,660 Monthly Searches for "How Much Does a New Roof Cost"

Analyzing The Most Common Roofing-Related Queries

Below, we analyze and evaluate the most common roofing-related questions based on our years of SEO experience.

Consider that some of the questions above list have a similar or identical intent. For example, “how much does a new roof cost” and “how much is a new roof” have the same purpose.

As a result, we are skipping over specific queries to cover separate user intents.

Check out the most common roofing-related questions.

1) How Much Does a New Roof Cost?

It’s obvious why this query is so ordinary: consumers are concerned with the cost of a roof.

Both homeowners and commercial building owners seek information about the price of a new roof before investing in one.

Search Volume: 6,600

2) How Long Does a Roof Last?

Both homeowners and commercial property owners are also interested in the lifespan of their roofing systems.

These searches frequently occur after a roof shows signs of wear and tear or forms various leaks.

Search Volume: 5,400

3) How to Install Metal Roofing

This is the first how-to query on the list and the most popular. The users seeking these answers are a combination of DIY roofers and newer roofing professionals.

Search Volume: 2,900

4) How Much Does a Metal Roof Cost?

Unlike the number one question on our list, this query explicitly asks about the pricing of metal roofs.

These users have already determined which roofing system interests them and want information that pertains directly to it.

Search Volume: 2,400

5) How Much Does it Cost to Replace a Roof

This query is once again concerned with pricing, but in this case, specifically, as it pertains to roof replacement.

Other queries on this list imply an interest in roof installation, whereas this one focuses explicitly on replacement.

Search Volume: 2,400

Leveraging Common Roofing Questions for SEO

The questions listed throughout this post can be implemented into a roofing SEO strategy through blog posts, YouTube videos, and original case studies.

However, crafting a topical content map is vital before implementing these questions into your roofing marketing plan.

Pro Tip: Aimlessly publishing blog posts for each query violates Google’s Helpful Content Update algorithm.

As noted, some of these questions share the same user intent, meaning they do not require individual blog posts.

Instead, you must first group the questions based on objective and create one content asset per keyword group.

Once you properly group your queries, you can develop high-quality and exclusive content that presents your point of view based on expertise and experience.

You cannot simply run ChatGPT to produce regurgitated content previously published about these topics.

Follow these guidelines, and you can benefit from these questions.

Final Thoughts

Roofing Webmasters’ comprehensive list of the most common roofing questions on Google benefits roofers as long as they properly implement them into a sound SEO strategy.

Knowing what consumers are searching for regarding roofing is also generally beneficial. Crafting content that meets users’ needs is the function of SEO.

At Roofing Webmasters’ we’ve worked with thousands of roofing companies over the past decade, and we can work with you, too.