AI SEO for roofers helps roofing companies appear in answers from large language models (LLMs) like those that power Google AI Overviews, Perplexity, and ChatGPT.
I’m Nolen Walker, the founder of Roofing Webmasters. For over ten years, I’ve been helping roofers rank on search engines like Google and Bing.
As artificial intelligence emerges into normalcy for an increasing number of Americans, ensuring your roofing business is included in this new information medium is critical to maintaining or improving your online visibility in 2025.
The following guide outlines how roofing companies should expand their SEO strategy to account for AI, LLMs, and increasingly popular tools like Google AI Overviews, Perplexity, and ChatGPT.
What is AI SEO for Roofers?
AI SEO for roofers is the optimization of web content for artificial intelligence tools and large language models (LLMS).
The goal of AI SEO is for your roofing company to appear in AI-generated answers from these various tools and models, resulting in greater awareness, visibility, and engagement.
What Makes Artificial Intelligence Search Optimization Unique?
AI SEO is unique from traditional SEO because it targets answers from large language models and AI tools instead of conventional search engine results.
Optimizing for AI answers requires an additional set of tasks because LLMs generate their answers based on training data rather than a search engine algorithm.
AI SEO Examples for Local Roofing Companies
With proper artificial intelligence search optimization, roofing companies can appear directly in Google AI overviews for roofing-related search queries.
Check out the example below where a local roofer appears in an AI overview for consumers seeking a TruDef Duration roofing system in their service area.
In a separate example, we see a different local roofing company appearing in the response from Perplexity’s LLM-generated answer.
source: Perplexity
Using AI-targeted optimization, your local roofing company can also appear in these types of AI answers.
Optimizing for Artificial Intelligence Training Data
In a recent study by Rand Fishkin of SparkToro, he describes brand mentions across training data as the critical factor for showing up in AI and LLM answers.
Simply put, you must get your roofing company mentioned in this training data.
AI Training Data Explained for Roofers
LLMs are trained primarily by Internet data like web pages, articles, lists, and directories.
As a result, your roofing company’s website and listings on major directories may be used as training data.
Maximizing Training Data Mentions
Your traditional SEO efforts serve as a foundation for training data. For example, having an official company website, a Google Business Profile, and listings on other directories like Yelp and BBB all contribute to your chances of appearing in AI-generated answers.
However, you’ll want to take this a step further to maximize your LLM visibility. Using a tool called DataPins, which I invested millions to develop, you can showcase recent roofing jobs directly on your website with descriptive job captions.
This way, AI tools like Google Gemini, Perplexity and ChatGPT can be trained on your specific jobs rather than just traditional web content.
AI SEO Tools for Roofers
Specific tools exist to help roofers appear in LLM answers from AI platforms. I invested millions to develop one of these tools for my agency.
All of my Roofing Webmasters clients are currently using this tool as part of their digital marketing campaign.
In addition to my agency’s in-house tool, additional third-party tools can help roofing contractors with LLM optimization.
DataPins
DataPins is my agency’s in-house tool that helps roofing companies rank in Google AI Overviews and other LLM-generated answers.
The tool’s capabilities expand beyond AI as it helps roofers rank in Google’s Map 3-Pack along with traditional search results in addition to the AI Overviews.
All my Roofing Webmasters clients receive DataaPins as part of their monthly marketing service.
ChatGPT
Consumers might use ChatGPT to search for local roofers, but local roofers can use it to optimize for LLMs.
After all, GPT – ChatGPT’s large language model knows how to optimize models like itself.
Check out this prompt that helps local contractors outline their web content of artificial intelligence search optimization.
SparkToro
SparkToro helps local roofing companies find the types of platforms that their target customers are consuming.
Having your company mentioned on these platforms makes you more likely to be included in trending data that powers AI answers.
These mentions are to LLM answers what backlinks are to the traditional search algorithms on Google and Bing.
The Future of AI Search for Roofers
Google still owns the majority of the search engine market share, and AI overviews became available to all users on May 14, 2024.
Because the most used search engine now delivers AI-generated answers, optimizing for LLMs should become part of every roofing company’s digital marketing strategy.
In addition to this increased priority, roofers should anticipate new ways of searching that will emerge in the coming months and years.
SearchGPT
While some users already seek answers from ChatGPT, its parent company, OpenAI, has developed a full-fledged search engine to change the online search landscape.
SerachGPT will not be another Google but rather a new kind of search engine that may shape the changing behaviors of online consumers.
While SearchGPT is not currently available to the general public, all local roofers should be aware of it.
Perplexity
Perplexity is one of the most popular AI search engines currently available to the public.
While its usage is not remotely comparable to Google or even Bing, it does reveal the potential future of online search with the makeup of its platform.
One of Perplexity’s strengths is providing sources for research-based search queries.
It uses an LLM to deliver relevant answers based on online sources like websites, a potential peek into future search engines’ operations.
Moving Forward With AI SEO for Roofers
AI’s impact on search engines has already started with Google’s AI Overviews and will continue expanding in 2025.
Roofing companies already invested in traditional SEO practices should expand their strategy to target AI platforms and large language models (LLMs).
For more than ten years, my agency, Roofing Webmasters, has helped thousands of roofers adapt to various changes in digital marketing.
My goal is to help your local roofing company thrive in the age of AI search and LLMs with my innovative software tool, DataPins, and other cutting-edge strategies.
To further discuss AI search and its impact on your roofing business, call my personal cell phone at (800) 353-5758 .
