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Most Searched Keywords in the Roofing Industry

At Roofing Webmasters, our goal is to target different SEO components to rank your company higher in search engines.

We do this by focusing on website design, content, social media, coding, and other search engine optimization tactics to get you more success for your business.

One of the most important things we focus on is keywords. In the world of SEO, keywords can make or break your entire marketing campaign in 2025.

How do I choose roofing keywords for my website?
Write out a list of roofing services that you offer to customers. From there, find the terms with the highest search volume that most closely match each service. Once you have your keyword list, you can move to the website structure phase, where you will make a page for every one of your target keywords.
How do keywords impact SEO for roofers?
SEO and keywords are closely related. The objective of SEO is to appear on search results for relevant keyword terms. With that in mind, each of your website pages should be optimized for a specific keyword. If you offer tile roofing repair, for example, you will want to target that keyword on an individual service page.
Are there any keywords I should avoid?
Not necessarily but you want to be careful. The best keywords have buyer intent meaning the term implies an interest in buying your services. Terms that indicate an interest in DIY roof repair or particular roofing products, are less valuable. With that said, any traffic to your website can be converted into a sale at some point in time.

While keywords might not seem like a big deal, they are essential to targeting your specific customers. Consumers will type in one or two words or a whole phrase when searching for a product or service, so it’s important to know what keywords consumers are using.

We know which keywords work because Roofing Webmasters has 14+ years of experience researching and implementing roofing keywords to SEO and online marketing strategies.

However, we want our clients also to be aware of what keywords will get them on the first page of search engines, so we put together an eBook called The 50 Most Searched Keywords.

Knowing what keywords are searched for most by customers looking for roofing services will give you a better understanding of how a consumer looks for your business, which, in turn, can help you have a more effective and prosperous company.

Below are the 50 most searched keywords for roofers.

KeywordMonthly Volume
Roofing74,000
Roof repair49,500
Roof33,100
Roof replacement33,100
Roof shingles33,100
Roofer27,100
Roofing companies27,100
Metal roof22,200
Roof installation22,200
Roofing contractors18,100
TPO roofing18,100
Metal shingles14,800
Asphalt shingles12,100
Commercial roofing12,100
EPDM roofing9,900
Roof inspection9,900
Roof tiles9,900
Roofing materials9,900
Tile roof9,900
Rain gutter8,100
Flat roof6,600
Roofing services6,600
Roofing supplies6,600
Commercial roofers near me5,400
New roof5,400
Residential roofing5,400
Rubber roofing5,400
Green roof4,400
Roll roofing4,400
Roof coating4,400
Types of shingles4,400
Composition roof3,600
Roof maintenance3,600
Best roofing2,900
Types of metal roofs2,900
Local roofers2,400
Quality roofing2,400
Roof membrane2,400
Slate shingles2,400
Built up roof1,900
Residential roofers near me1,900
Leaky roof1,600
Roof damage1,600
Roofing prices1,600
Shingle repair1,300
Reroofing1,000
Roof repair service880
Concrete tile roofing590
Residential roofing company590
Roofing systems590

Download the free PDF for Roofing Webmasters’ The 50 Most Searched Keywords.

Roofing Webmasters The 50 Most Searched Keywords

If you’d like additional insights on creating a high-performance website and earning roofing leads, contact our team for a free consultation at (800) 353-5758.