16+ Years as The Top SEO Agency for Roofers
Our agency offers SEO services based on firsthand experience with 1,000+ roofing companies. Our proprietary software tool, DataPins, was engineered for modern search, empowering local businesses to rank on Google and AI search for a broad range of roofing keywords and prompts.
- Business Information / Location
- AI / AEO Optimization
- Content Marketing
- Directory Listings
- Image Optimization
- Link Building
- On-Page SEO
- Online Reviews
- Social Media
- Website Design
The Roofing SEO Podcast
Nolen Walker and Jason Landry of Roofing Webmasters discuss some of the most important topics in digital marketing..
The Roofer's Paradise Podcast
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Get More Reviews - With DataPins for Contractors
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GEO Location Check-ins - Posted Directly to Your Website
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Email & Text Clients - Direct Links to Your Google, Facebook & Yelp Accounts
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Post Job Pics - Photos Automatically Posted to Your Service Pages for Better Organic Rankings
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Manage Your Online Reputation - Be Proactive and Make Reviews Work for You
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Map Pins - GEO Coordinates Attached to Your Jobsite Pins
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Higher Map, AI & Organic Rankings - By Using DataPins
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Google Responds - Reviews, Photos, and Geo Locations are Highly Appealing to Google!
CLICK HERE to find out more about why DataPins will help take your business to the next level.
Consistent Search Visibility for Roofers
Our agency specifically serves the roofing industry in generating consistent search visibility on Google and AI Search. Over more than a decade of data-driven refinement and software development, we've built a system that roofers can rely on to maximize lead generation on Google Search, Google Maps, and AI Search Check out the impact Roofing Webmasters can have on your business:
- Brand AwarenessConsumers grow more aware of your brand, logo, and company values
- Lead GenerationExclusive leads come through your website through organic search
- Return On InvestmentCost per acquisition decreases while lifetime value increases
- Search VisibilityTraditional search rankings and AI mentions for relevant search queries and prompts
Our DataPins software empowers roofers to rank for long-tail keywords and keyword variations from their job descriptions. Consider service types such as standing-seam metal roofing installation and materials like GAF Timberline HDZ. Google only knows you offer these services if the terms appear within your content. DataPins ensures they do, and you get credit for them through rankings on Google Search, AI, and Google Maps.
Software-Driven SEO for Roofing Companies
DataPins helps build credibility by publishing social proof to validate services and service areas on your website and Google Business Profile. Google search quality raters are instructed to evaluate a website’s E-E-A-T (expertise, experience, authoritativeness, and trustworthiness), when evaluating ranking systems, and DataPins was engineered to generate these on-site signals. Our SEO services do not use white-label tools; everything is proprietary and in-house.
Many roofing websites target keywords like "roofing company in dallas." The problem with this strategy is that it only targets a primary term while ignoring your other services. Google Search Console data shows that more than 50% of Google clicks come from hidden terms, primarily long-tail keywords for specialty services like "tile roofing repair in dallas." Roofing Webmasters offers comprehensive SEO coverage to help you maximize visibility.
The Evolution of SEO
Google provides the following SEO resources:
Roofing SEO is a constant evolution. While Google’s algorithm is not public, they offer various resources to help users understand search. Our agency consults with Google's guidelines while also drawing from our independent research and studies. Google's algorithm changes multiple times per day, so adaptation remains an essential quality for successful search campaigns. The emergence of AI and LLMs and their integration into search is the latest example of SEO evolution and one our agency has taken seriously.
Google Ranking Factors Explained
The world's top search engine details how to improve your local ranking on Google. As a local roofer, your goal is to generate roofing leads through local pack visibility, organic search, and AI. Our roofer SEO campaigns are tailored to your online promotion for optimal results.
Roofing Webmasters offers digital marketing services for roofers, which can alleviate the burden imposed by a dynamic digital landscape.
Local SEO for Roofing Companies
Local SEO: Contact information, directory listings, location data, etc. On-Page SEO: Paragraph text, image alt text, meta descriptions, etc. Off-Site SEO: Business listings, inbound links, social profiles, etc. Technical SEO: Design, hosting, site speed, etc.
Local SEO relies heavily on distance, relevance, and prominence. Roofers can enhance relevance and prominence by building a strong Google Business Profile, accumulating consistent Google Reviews, and linking an optimized website via the URL field. Distance, however, is based on your physical office location or SAB address relative to the searcher’s approximate location.
Localize SEO with Jobsite Pins.
Our DataPins software helps roofers localize SEO through jobsite pins, which contain schema markup, geo-coordinates, mini-maps, and local-specific job descriptions. This local-specific on-site content helps establish your website’s core site embedding, a helpful achievement for organic search, AEO, and retrieval-augmented generation (RAG).
Adapting To Emerging SEO Factors With AEO
AEO or Answer Engine Optimization has fundamentally altered the search marketing industry. Google has integrated AI Overviews and AI Mode directly into search, and homeowners are using other platforms such as ChatGPT and Perplexity to research and evaluate local roofing companies. At Roofing Webmasters, our services include AEO so our clients can appear not just in traditional organic search results but also in AI-generated answers on these increasingly popular platforms.
Because we work exclusively with roofing companies, we encourage roofers (whether they are our clients or not) to educate themselves about emerging SEO trends as much as possible. As a result, we regularly produce free podcasts, articles, and social media content to inform the industry on the latest search trends and algorithm updates.
Our Free SEO and AEO Resources Include:
- Podcasts
- Original Articles
- Social Media Content
Why Choose Roofing Webmasters?
Roofing Webmasters brings industry expertise from more than 16 years of digital marketing experience with 1,000 roofing companies across North America.
Our software and services have helped local roofing companies maximize online visibility through an evolving search landscape that requires adaptability and attention to detail.
As a data-driven agency that regularly tests and improves our strategies, we’ve spent thousands of hours refining our processes to help roofers achieve sustainable results.
Our founder, Nolen Walker, is committed to roofing business owners, and his insights are based on firsthand experience, having walked roofs with industry professionals across the United States.
Nolen’s experience with the heartbeat of the roofing industry sets our agency apart from general marketing providers.
Our affordable rates and monthly plans prevent contractors from getting locked into expensive long-term agreements.
Check out some of the reasons Roofing Webmasters is a great option:
- Affordability: Working closely with roofing contractors, we provide affordable monthly plans
- Industry Experts: Our service is tailored to roofers, giving us a greater understanding of your goals and challenges
- Complete Services: Our team covers every aspect of your roofing SEO strategy, from on-page SEO and content marketing to Answer Engine Optimization and website design.
Roofing Webmasters Innovative Tools and Services
The SEO industry continues to evolve with platforms like ChatGPT, Google Gemini, and Perplexity, introducing AI and large language models into search marketing.
Our agency works around the clock to integrate these new platforms into our tools and services, allowing our clients to appear in Google’s AI Overviews and AI Mode through Answer Engine Optimization (AEO).
Our DataPins tool helps large language models understand roofing content so it can appear in AI-generated answers, boosting local roofers’ search visibility and engagement.
The team at Roofing Webmasters privately tests new trends on test websites so that our clients are never subjected to experimental methods that may hurt rankings or cause an SEO penalty.
Customize Your Roofing SEO Experience
At Roofing Webmasters, we customize every aspect of your SEO campaign. We’ve seen the negative impact of template websites and stock images and work to ensure our clients stand out.
Improved rankings start with a custom website representing your company’s brand and services. Google and other AI search engines value unique, insightful content and a strong user experience.
We offer the following custom-based services:
- Custom Content: Our writers craft content based on need and preference, and implement local and industrial keywords
- Custom Logo Design: No logo? No problem! Our graphic design team can create a logo from scratch or enhance your existing one.
- Custom Website Design: Our designers craft your original company website and integrate its brand, color scheme, and location
